Digital Treatment & Care - D-A-CH

D-A-CH

The Digital Treatment & Care market in D-A-CH is projected to reach a revenue of €3.56bn in 2024.
This represents a significant growth opportunity in the coming years.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 7.76%, resulting in a projected market volume of €4.80bn by 2028.
The user penetration in D-A-CH is estimated to be 39.99% in 2024, indicating that a significant portion of the population will be utilizing digital treatment and care services.
This is expected to increase to 45.17% by 2028, highlighting the growing acceptance and adoption of these solutions.
The average revenue per user (ARPU) is projected to amount to €87.50, demonstrating the potential for generating substantial revenue per user in the market.
In global comparison, in the United States is anticipated to generate the highest revenue in the Digital Treatment & Care market, with an estimated revenue of €22,160.00m in 2024.
This showcases the dominance of the US market in terms of revenue generation.
Germany is at the forefront of digital treatment and care, with a strong focus on innovative technologies and integrated healthcare systems.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Digital Treatment & Care market in D-A-CH is experiencing significant growth and development, with various sub-markets such as contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms gaining traction in the region.

Customer preferences: Consumers in the D-A-CH region are increasingly turning to digital solutions for their treatment and care needs due to the convenience, accessibility, and personalized nature of these technologies. There is a growing demand for tools that help individuals manage their health more effectively and efficiently, leading to the popularity of apps for contraception/fertility tracking, medication checking, and online pharmacies.

Trends in the market: In Germany, there is a rising trend towards using smart health devices like thermometers, blood glucose meters, and blood pressure monitors to monitor and track health metrics at home. This trend is driven by the country's aging population and the need for continuous health monitoring. Additionally, there is a growing interest in digital therapeutics as a complement to traditional medical treatments, with more healthcare providers integrating these solutions into their practices.

Local special circumstances: Switzerland, known for its high-quality healthcare system, has seen a surge in the adoption of online pharmacies and medication checker apps. The convenience of ordering medications online and verifying their authenticity through apps is particularly appealing to Swiss consumers. Moreover, the country's strict regulations on healthcare data privacy and security have boosted trust in digital treatment and care solutions.

Underlying macroeconomic factors: In Austria, the increasing healthcare expenditure and focus on preventive care have propelled the growth of the Digital Treatment & Care market. The government's initiatives to promote digital health technologies and improve access to healthcare services have created a favorable environment for the adoption of digital solutions. Additionally, the country's tech-savvy population and high smartphone penetration rate have further accelerated the uptake of digital treatment and care tools.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.