Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - D-A-CH

D-A-CH

The Health & Wellness Coaching market in D-A-CH is projected to reach a revenue of €577.30m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 7.56%, resulting in a projected market volume of €772.60m by 2028.
The user penetration is estimated to be 49.27% in 2024 and is anticipated to increase to 54.28% by 2028.
The average revenue per user (ARPU) is expected to be €13.40.
When compared globally, in the United States is forecasted to generate the highest revenue, amounting to €3,500.00m in 2024.
In Germany, the demand for digital health coaching services is on the rise as individuals seek personalized wellness solutions.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Health & Wellness Coaching market in D-A-CH is experiencing significant growth and evolution, driven by changing consumer preferences and increased awareness about the importance of health and well-being.

Customer preferences: Consumers in the D-A-CH region are increasingly prioritizing their health and wellness, leading to a growing demand for Health & Wellness Coaching services. There is a shift towards preventive healthcare and holistic well-being, with individuals seeking personalized guidance and support to achieve their fitness, nutrition, and mental health goals.

Trends in the market: In Germany, there is a rising popularity of fitness apps that offer personalized workout plans and tracking features to help users stay active and motivated. Nutrition apps are also gaining traction in Switzerland, where people are becoming more conscious of their dietary choices and looking for tools to monitor their food intake. On the other hand, meditation apps are seeing a surge in demand in Austria, as people recognize the importance of mental health and stress management in their overall well-being.

Local special circumstances: Germany, with its strong fitness culture and emphasis on physical activity, has a competitive landscape for fitness apps, with a focus on innovative features and user experience. Switzerland, known for its high-quality food products and wellness tourism, presents a unique market for nutrition apps that cater to diverse dietary preferences and requirements. Austria, with its picturesque landscapes and focus on work-life balance, provides a conducive environment for the adoption of meditation apps that promote relaxation and mindfulness.

Underlying macroeconomic factors: The growing disposable income levels in the D-A-CH region are enabling consumers to invest in health and wellness products and services, including Health & Wellness Coaching apps. Additionally, the increasing penetration of smartphones and digital technology is making it easier for people to access these apps and incorporate them into their daily routines. The rising healthcare costs and the shift towards self-care are also driving the demand for convenient and affordable solutions offered by the Health & Wellness Coaching market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.