Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - D-A-CH

D-A-CH

The Fitness-Tracker market in D-A-CH is expected to see significant growth in the coming years.
By 2024, the projected revenue is estimated to reach €1.77bn.
With an annual growth rate of 3.74% from 2024 to 2028, the market volume is projected to reach €2.05bn by 2028.
In terms of user penetration, it is expected to be 11.35% in 2024 and is projected to increase to 11.89% by 2028.
This indicates a growing interest and adoption of fitness trackers among the population in D-A-CH.
The average revenue per user (ARPU) is expected to be €153.10.
This metric highlights the amount of revenue generated per user, indicating the potential profitability of the market segment.
In a global comparison, in China is expected to generate the most revenue in the Fitness-Tracker market, reaching €23,870.00m in 2024.
This demonstrates the strong demand and market size in China compared to other countries.
Overall, the Fitness-Tracker market in D-A-CH shows promising growth potential, driven by increasing user penetration and a projected rise in revenue.
In Germany, fitness trackers are becoming increasingly popular as consumers prioritize health and wellness in their daily lives.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Fitness Trackers market in D-A-CH countries is experiencing significant growth and development.

Customer preferences: Customers in the D-A-CH region are increasingly inclined towards adopting digital fitness and well-being solutions to monitor their health and fitness levels. The convenience of having access to online doctor consultations and digital treatment and care services is becoming more appealing to individuals seeking personalized and efficient healthcare solutions.

Trends in the market: In Germany, there is a rising trend towards using fitness trackers to monitor physical activity, sleep patterns, and overall health indicators. The demand for online doctor consultations is also increasing as people look for convenient ways to seek medical advice without visiting a physical clinic. Additionally, the digital treatment and care segment is witnessing growth as more healthcare providers offer telemedicine services to cater to patient needs remotely.

Local special circumstances: In Austria, the Fitness Trackers market is influenced by the country's strong focus on health and wellness. Austrians are embracing digital fitness solutions to lead healthier lifestyles and are showing interest in online doctor consultations for non-emergency medical issues. The digital treatment and care sector is also gaining traction as healthcare providers look for innovative ways to deliver quality care to patients across the country.

Underlying macroeconomic factors: Switzerland's robust economy and high standard of living are driving the adoption of Fitness Trackers in the country. Swiss consumers value technology that enhances their well-being, leading to a growing market for digital fitness solutions. The availability of online doctor consultations and digital treatment options is seen as a convenient healthcare alternative, especially in urban areas where access to traditional healthcare services may be limited.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.