Ready-to-Drink (RTD) Tea - Angola

The Ready-to-Drink (RTD) Tea market in Angola is experiencing significant growth due to changing customer preferences and increasing awareness of the health benefits of tea.

Customer preferences: Angolan consumers are increasingly looking for convenient and healthy beverage options, which has led to a growing demand for Ready-to-Drink (RTD) Tea. RTD Tea offers a convenient and on-the-go alternative to traditional tea, which requires brewing and preparation. Additionally, the younger population in Angola, who are more health-conscious, are opting for RTD Tea as a healthier alternative to carbonated soft drinks.

Trends in the market: One of the key trends in the RTD Tea market in Angola is the introduction of new flavors and varieties. Manufacturers are constantly innovating and launching new products to cater to the diverse tastes and preferences of consumers. The availability of different flavors, such as green tea, black tea, and herbal tea, has expanded the consumer base and attracted new customers to the RTD Tea market. Another trend in the market is the increasing popularity of functional RTD Tea. Functional RTD Tea refers to products that are infused with additional ingredients, such as antioxidants, vitamins, and minerals, to provide health benefits. These functional teas are marketed as promoting weight loss, boosting immunity, and improving overall well-being. The demand for functional RTD Tea is driven by consumers' desire for healthier and more functional beverages.

Local special circumstances: Angola has a rich tea culture, with tea being consumed for both its taste and health benefits. This cultural affinity for tea has contributed to the growth of the RTD Tea market in the country. Additionally, the tropical climate in Angola makes it a suitable market for refreshing and cool beverages like RTD Tea.

Underlying macroeconomic factors: Angola's improving economy and rising disposable incomes have also played a role in the growth of the RTD Tea market. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options like RTD Tea. The increasing urbanization and changing lifestyles in Angola have also contributed to the growth of the RTD Tea market, as consumers are seeking convenient and on-the-go options. In conclusion, the Ready-to-Drink (RTD) Tea market in Angola is witnessing growth due to changing customer preferences, increasing awareness of the health benefits of tea, and the availability of new flavors and varieties. The cultural affinity for tea, improving economy, and rising disposable incomes are also contributing factors to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.