Ready-to-Drink (RTD) Coffee - Angola

The Ready-to-Drink (RTD) Coffee market in Angola has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Angola have shifted towards convenience and on-the-go consumption. As the country's urban population continues to grow, more consumers are looking for quick and easy beverage options that can be enjoyed while commuting or at work. This has led to an increased demand for ready-to-drink coffee products that are packaged in convenient formats such as cans or bottles. Trends in the market have also played a role in the growth of the RTD Coffee market in Angola. One major trend is the increasing popularity of coffee culture in the country. Coffee shops and cafes have become trendy meeting places for young professionals and students, and this has created a demand for coffee products that can be enjoyed outside of these establishments. RTD coffee provides a convenient solution for consumers who want to enjoy their favorite coffee flavors on the go. Local special circumstances have further fueled the growth of the RTD Coffee market in Angola. The country's hot climate and busy lifestyle make cold beverages a popular choice among consumers. RTD coffee products, which are typically served chilled, offer a refreshing alternative to hot coffee drinks. Additionally, Angola has a large youth population that is increasingly interested in Western food and beverage trends. This demographic is more likely to embrace new and innovative products such as RTD coffee. Underlying macroeconomic factors have also contributed to the development of the RTD Coffee market in Angola. The country has experienced steady economic growth in recent years, which has resulted in an expanding middle class with higher disposable incomes. As a result, consumers are able to afford premium products such as RTD coffee, which are often priced at a premium compared to traditional coffee options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Angola has been growing due to customer preferences for convenience, the popularity of coffee culture, local special circumstances such as the hot climate and busy lifestyle, and underlying macroeconomic factors such as economic growth and increasing disposable incomes. As these factors continue to drive demand, it is expected that the RTD Coffee market in Angola will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.