Ready-to-Drink (RTD) Coffee & Tea - Angola

The Ready-to-Drink (RTD) Coffee & Tea market in Angola is experiencing significant growth and development.

Customer preferences: Angolan consumers are increasingly seeking convenience and on-the-go options, which has led to a rise in demand for Ready-to-Drink (RTD) Coffee & Tea products. These products offer a quick and easy way for consumers to enjoy their favorite coffee or tea beverages without the need for brewing or preparation. Additionally, RTD Coffee & Tea products often come in portable packaging, making them ideal for busy individuals who are constantly on the move.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Angola is the growing popularity of flavored and specialty beverages. Consumers are looking for unique and innovative flavors that go beyond traditional coffee and tea options. As a result, companies are introducing a wide range of flavors such as caramel, mocha, green tea, and fruit-infused varieties to cater to these preferences. This trend is driven by the desire for new and exciting taste experiences, as well as the influence of global beverage trends. Another trend in the market is the increasing focus on health and wellness. Consumers are becoming more conscious of their dietary choices and are seeking healthier alternatives to sugary beverages. This has led to a rise in demand for RTD Coffee & Tea products that are low in sugar, fat, and calories. Companies are responding to this trend by launching products that are made with natural ingredients, free from artificial additives, and enriched with functional ingredients such as antioxidants and vitamins.

Local special circumstances: Angola has a warm climate, which makes chilled beverages like RTD Coffee & Tea particularly appealing to consumers. The convenience of being able to grab a refreshing cold drink on a hot day is a major factor driving the growth of the market. Additionally, the growing urbanization and increasing disposable incomes in Angola have contributed to the rise in demand for RTD Coffee & Tea products. As more people move to urban areas and adopt busier lifestyles, the need for convenient and ready-to-consume beverages becomes more pronounced.

Underlying macroeconomic factors: The economic development and rising middle class in Angola have played a significant role in the growth of the RTD Coffee & Tea market. As disposable incomes increase, consumers have more purchasing power to spend on non-essential items such as beverages. This has created a favorable market environment for RTD Coffee & Tea companies to expand their product offerings and capture a larger share of the market. Furthermore, the increasing urbanization and modernization of Angola have led to changes in consumer behavior and preferences. As more people move to cities and adopt Westernized lifestyles, they are increasingly exposed to global trends and are more likely to embrace new and innovative products like RTD Coffee & Tea. This has created a favorable market for international brands to enter and compete in Angola. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Angola is experiencing growth and development driven by customer preferences for convenience, flavored and specialty beverages, and health-conscious options. The local special circumstances, such as the warm climate and urbanization, contribute to the demand for RTD Coffee & Tea products. Additionally, underlying macroeconomic factors, such as rising disposable incomes and urbanization, create a favorable market environment for the growth of the industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.