Market Insights Advertising & Media Media Books

eBooks - United States

United States

In the United States, revenue in the eBooks market is projected to reach €4.95bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.64%, resulting in a projected market volume of €5.11bn by 2029.
In the eBooks market withthe United States, the number of readers is expected to amount to 75.4m users by 2029.
User penetration will be 20.6% in 2024 and is anticipated to increase to 21.5% by 2029.
The average revenue per user (ARPU) is projected to be €70.18.
In a global context, the majority of revenue will be generated the United States, amounting to €4.95bn in 2024.
In the year 2023, a share of 34.5% of users the United States belongs to the High income income group.
In the year 2023, a share of 51.2% of users the United States is Male.
In the United States, the eBook market is increasingly driven by consumer demand for personalized content and enhanced digital reading experiences.

Key regions: China, Japan, France, Asia, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The eBooks market in United States has been experiencing significant growth in recent years.

Customer preferences: Customers in the United States have been increasingly turning to eBooks as a convenient and accessible way to read books. The rise of smartphones and tablets has made it easier for people to access and read eBooks on the go. Additionally, the ability to store and carry thousands of books in a single device has made eBooks a popular choice for avid readers. The convenience of being able to instantly download and start reading a book has also contributed to the growing popularity of eBooks.

Trends in the market: One of the key trends in the eBooks market in United States is the increasing adoption of eBook subscription services. These services allow customers to pay a monthly fee and have access to a wide range of eBooks. This model has gained traction as it offers customers unlimited reading options at a relatively low cost. Another trend is the growth of self-publishing in the eBooks market. With the rise of digital platforms, authors now have the opportunity to publish their own eBooks without the need for a traditional publisher. This has led to a greater variety of eBooks available to readers.

Local special circumstances: The United States has a highly developed digital infrastructure, with widespread internet access and a high level of smartphone penetration. This has created a conducive environment for the growth of the eBooks market. Additionally, the United States has a large and diverse population, with a strong reading culture. This has provided a large customer base for eBook retailers and publishers.

Underlying macroeconomic factors: The strong growth in the eBooks market in United States can also be attributed to underlying macroeconomic factors. The United States has a strong economy and a high level of disposable income, which has allowed consumers to spend more on leisure activities such as reading. Additionally, the COVID-19 pandemic has further accelerated the growth of the eBooks market. With lockdowns and social distancing measures in place, people have turned to eBooks as a source of entertainment and escapism. In conclusion, the eBooks market in United States has experienced significant growth due to customer preferences for convenience and accessibility, as well as the rise of eBook subscription services and self-publishing. The local special circumstances, such as a developed digital infrastructure and a strong reading culture, have also contributed to the growth of the market. The underlying macroeconomic factors, including a strong economy and the impact of the COVID-19 pandemic, have further fueled the growth of the eBooks market in United States.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.