Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - United States

United States

Revenue in the 2023 market in the United States is projected to reach €17.69bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.04%, resulting in a projected market volume of €22.62bn by 2029.
The largest market within this category is Music Streaming, which is anticipated to have a market volume of €12.23bn in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to €17.69bn in 2024.
Within the 2023 market, the number of users the United States is expected to reach 288.8m users by 2029.
User penetration is projected to be 75.4% in 2024 and is expected to increase to 82.4% by 2029.
The usage share of Spotify within the 2023 market the United States is estimated to be 39.0% in 2023.
In the year 2023, a share of High income of users the United States belongs to the High income group.
The United States is experiencing a surge in digital music consumption, driven by increased streaming subscriptions and a growing interest in independent artists.

Key regions: Germany, China, Europe, Japan, India

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Analyst Opinion

The Digital Music market in United States has witnessed significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Customers in the United States have increasingly shifted towards consuming music through digital platforms, such as streaming services and online downloads. This shift can be attributed to the convenience and accessibility offered by digital music platforms, allowing users to access a wide variety of music anytime, anywhere. Additionally, the rise of smartphones and other portable devices has further facilitated the adoption of digital music, as users can easily stream or download music on their mobile devices.

Trends in the market: One of the key trends in the digital music market in the United States is the dominance of streaming services. Streaming platforms, such as Spotify, Apple Music, and Amazon Music, have gained popularity among consumers due to their extensive music libraries and personalized recommendations. These platforms offer both free and premium subscription options, providing users with flexibility in choosing their preferred level of access to music. As a result, the revenue generated from streaming services has surpassed that of physical music sales in the United States. Another trend in the market is the increasing popularity of digital downloads. Despite the rise of streaming services, many consumers still prefer to purchase and own digital copies of their favorite songs or albums. This trend can be attributed to the desire for higher audio quality and the ability to listen to music offline. Digital downloads also provide artists and record labels with a more direct revenue stream compared to streaming services, as they receive a larger share of the sales revenue.

Local special circumstances: The United States has a highly developed music industry, with a rich history of producing globally renowned artists and record labels. This has created a strong domestic market for digital music, as well as a platform for international artists to gain recognition. The presence of major record labels and music streaming companies in the United States has further fueled the growth of the digital music market, as they invest in marketing and promotional activities to attract a larger user base.

Underlying macroeconomic factors: The growth of the digital music market in the United States can also be attributed to favorable macroeconomic factors. The country has a high internet penetration rate, with a large population of internet users who are increasingly comfortable with online transactions. Additionally, the United States has a high disposable income per capita, which allows consumers to spend more on digital music services. The presence of a competitive market, with multiple streaming platforms and digital download stores, has also contributed to the growth of the digital music market, as companies strive to attract and retain customers through innovative features and pricing strategies. Overall, the Digital Music market in United States is experiencing significant growth due to changing customer preferences, technological advancements, and favorable macroeconomic factors. The dominance of streaming services, the popularity of digital downloads, and the presence of a strong music industry are key factors driving the growth of the market. As technology continues to evolve and consumer preferences continue to shift, the digital music market in the United States is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.