Market Insights Advertising & Media Media

Cinema - Ireland

Ireland

In Ireland, revenue in the Cinema market is projected to reach €99.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.42%, resulting in a projected market volume of €118.10m by 2029.
In the Cinema market withIreland, the number of viewers is expected to amount to 1.8m users by 2029.
User penetration will be 32.7% in 2024 and is expected to hit 34.3% by 2029.
The average revenue per viewer in Ireland is expected to amount to €60.01.
In global comparison, most revenue will be generated the United States (€19,450.00m in 2024).
The Irish cinema market is experiencing a resurgence, driven by a growing appetite for local storytelling and international co-productions.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Ireland has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Irish consumers have shown a growing interest in cinema as a form of entertainment. This can be attributed to several factors, including the increasing popularity of blockbuster films and the rise of immersive cinema experiences. Customers are also seeking out unique and memorable experiences, which has led to the growth of boutique cinemas that offer a more luxurious and personalized movie-watching experience. Additionally, the convenience of online ticket booking and the availability of a wide range of snacks and beverages at cinema concessions have contributed to the increased demand for cinema outings.

Trends in the market: One notable trend in the Irish cinema market is the growth of 3D and IMAX screenings. These formats offer a more immersive and visually stunning experience, attracting moviegoers who are willing to pay a premium for enhanced viewing. Furthermore, the introduction of reclining seats and premium seating options has become increasingly popular, providing customers with added comfort and luxury during their cinema experience. Another trend is the rise of event cinema, where live performances, concerts, and sporting events are screened in cinemas, allowing audiences to enjoy these events in a communal setting.

Local special circumstances: Ireland has a strong film industry, with many international film productions choosing to shoot in the country. This has not only boosted the local economy but has also increased interest in cinema among Irish audiences. The success of Irish films, such as "Once" and "The Wind That Shakes the Barley," has also contributed to the growing popularity of cinema in the country. Additionally, the presence of major cinema chains and the opening of new multiplexes in key cities have made cinema more accessible to a wider audience.

Underlying macroeconomic factors: The strong economic growth in Ireland has had a positive impact on the cinema market. As disposable incomes have increased, consumers have been able to spend more on leisure activities, including cinema outings. The growth of the tourism industry in Ireland has also played a role in the development of the cinema market, as tourists seek out entertainment options during their visits. Furthermore, the Irish government has implemented policies and incentives to attract international film productions, which has further stimulated the cinema market and contributed to its growth. In conclusion, the Cinema market in Ireland has experienced significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers seek out unique and immersive experiences, the cinema industry has responded by offering a range of formats and amenities. The success of the Irish film industry and the growth of the country's economy have also contributed to the increasing popularity of cinema in Ireland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.