Market Insights Advertising & Media Media Cinema

Box Office - Ireland

Ireland

In Ireland, revenue in the Box Office market market is projected to reach €48.24m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.60%, leading to a projected market volume of €57.58m by 2029.
Within the Box Office market market in Ireland, the number of viewers is anticipated to total 1.8m users by 2029.
User penetration in Ireland will be 32.7% in 2024, with expectations to reach 34.3% by 2029.
The average revenue per viewer in Ireland is expected to be €29.01.
In a global context, the majority of revenue will be generated the United States, amounting to €9,402.00m in 2024.
In Ireland, the box office is witnessing a resurgence as local productions gain popularity, reflecting a growing demand for homegrown storytelling.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Box Office market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ireland have shifted towards a greater demand for entertainment and leisure activities, including going to the movies. This can be attributed to the increasing disposable income of the population, as well as a desire for immersive experiences and escapism. The cinema provides a unique opportunity for individuals to disconnect from their daily routines and indulge in a shared cultural experience. Trends in the market have also contributed to the growth of the Box Office industry in Ireland. The rise of blockbuster franchises and the popularity of superhero movies have attracted a wide audience, including both casual moviegoers and dedicated fans. Additionally, the introduction of new technologies such as 3D and IMAX has enhanced the cinematic experience, enticing more people to visit the theaters. Local special circumstances have played a role in the development of the Box Office market in Ireland. The country has a vibrant film industry, with a number of successful Irish films gaining international recognition. This has fostered a sense of pride and support for the local film industry among the Irish population, leading to increased attendance at Irish-made movies. Furthermore, the government has implemented various incentives and tax breaks to attract foreign film productions, boosting the overall film industry in the country. Underlying macroeconomic factors have also contributed to the growth of the Box Office market in Ireland. The country has experienced a period of economic stability and growth in recent years, resulting in higher levels of disposable income and consumer spending. This has allowed individuals to allocate more of their budget towards entertainment activities, including going to the movies. Additionally, Ireland has seen an increase in tourism, with more visitors coming to the country and contributing to the Box Office market. In conclusion, the Box Office market in Ireland is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for entertainment and leisure activities, the popularity of blockbuster movies, the support for the local film industry, and the economic stability of the country have all contributed to the development of the market. As these factors continue to evolve, it is likely that the Box Office industry in Ireland will continue to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.