Online Gambling - Hong Kong

  • Hong Kong
  • Revenue in the Online Gambling market is projected to reach €596.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.64%, resulting in a projected market volume of €742.20m by 2028.
  • The Online Lottery market has a projected market volume of €357.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (€21,060.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €1.05k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 664.9k users by 2028.
  • User penetration in the Online Gambling market will be at 7.4% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

 
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Analyst Opinion

The Online Gambling market in Hong Kong has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for this growth is the increasing popularity of online gambling among Hong Kong residents. With the advancement of technology and the widespread use of smartphones and tablets, more and more people are turning to online platforms for their gambling needs. Online gambling provides convenience and accessibility, allowing customers to gamble from the comfort of their own homes or on the go.

Trends in the market:
Another trend in the market is the rise of online casinos and sports betting platforms. These platforms offer a wide range of casino games and sports betting options, catering to the diverse preferences of Hong Kong customers. The availability of various payment methods and secure online transactions has also contributed to the growth of the online gambling market in Hong Kong.

Local special circumstances:
Hong Kong has a well-developed financial system and a high level of internet penetration, which has created a favorable environment for the growth of the online gambling market. The city also has a strong culture of gambling, with many residents enjoying activities such as horse racing and lottery. The legalization of online gambling in certain jurisdictions has further fueled the growth of the market.

Underlying macroeconomic factors:
The strong economy of Hong Kong and the increasing disposable income of its residents have also played a role in the growth of the online gambling market. As people have more money to spend, they are more likely to engage in leisure activities such as online gambling. Furthermore, the city's proximity to mainland China, where online gambling is heavily restricted, has attracted Chinese customers to the Hong Kong market. In conclusion, the Online Gambling market in Hong Kong is experiencing significant growth due to the increasing popularity of online gambling, the rise of online casinos and sports betting platforms, the favorable local circumstances, and the underlying macroeconomic factors. As technology continues to advance and the market becomes more competitive, it is expected that the online gambling market in Hong Kong will continue to thrive in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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