Ready-to-Drink (RTD) Tea - Southern Asia

The Ready-to-Drink (RTD) Tea market in Southern Asia has been experiencing significant growth in recent years. Customer preferences for healthier beverage options and the convenience of ready-to-drink products have been driving this trend.

Customer preferences: Consumers in Southern Asia are increasingly seeking healthier alternatives to sugary carbonated drinks. Ready-to-drink tea offers a refreshing and healthier option, as it is often made from natural tea extracts and contains less sugar compared to carbonated beverages. Additionally, the convenience of ready-to-drink tea appeals to busy consumers who are looking for a quick and easy way to enjoy their favorite beverage on-the-go.

Trends in the market: One of the key trends in the Ready-to-Drink Tea market in Southern Asia is the growing popularity of flavored teas. Manufacturers are introducing a wide variety of flavors, such as green tea with lemon, jasmine tea with peach, and black tea with lychee, to cater to the diverse taste preferences of consumers in the region. This trend is driven by the increasing demand for unique and exotic flavors, as well as the desire for a more enjoyable drinking experience. Another trend in the market is the rise of premium and organic ready-to-drink teas. Health-conscious consumers are willing to pay a premium for products that are made from high-quality tea leaves and are free from artificial additives. This trend is also influenced by the growing awareness of the health benefits associated with tea consumption, such as antioxidant properties and potential weight management benefits.

Local special circumstances: The Ready-to-Drink Tea market in Southern Asia is characterized by a strong tea-drinking culture. Tea is deeply ingrained in the local traditions and is consumed on a daily basis by a large portion of the population. This cultural preference for tea creates a favorable environment for the growth of the ready-to-drink tea market, as consumers are already familiar with and have a positive perception of tea as a beverage.

Underlying macroeconomic factors: The economic growth in Southern Asia has contributed to the development of the Ready-to-Drink Tea market. As disposable incomes rise, consumers are able to afford premium and healthier beverage options. Additionally, the increasing urbanization and busy lifestyles in the region have created a demand for convenient and on-the-go products, which has further fueled the growth of the ready-to-drink tea market. In conclusion, the Ready-to-Drink Tea market in Southern Asia is experiencing growth due to customer preferences for healthier beverage options and the convenience of ready-to-drink products. The market is characterized by the popularity of flavored and premium teas, driven by the desire for unique flavors and health-conscious choices. The strong tea-drinking culture in the region and the underlying macroeconomic factors, such as economic growth and urbanization, have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.