Home & Laundry Care - Southern Asia

Southern Asia

The revenue generated in the Home & Laundry Care market in Southern Asia is projected to reach €12.28bn in 2024.
It is anticipated that the market will experience an annual growth rate of 4.74% (CAGR 2024-2028).
Among the various segments in the market, the largest segment is Laundry Care, which is estimated to have a market volume of €7.78bn in 2024.
In terms of global comparison, in the United States generates the highest revenue in the Home & Laundry Care market, amounting to €29,410m in 2024.
When considering the population size, the per person revenues in Southern Asia are projected to be €6.41 in 2024.
Furthermore, it is predicted that online sales will account for 2.4% of the total revenue in the Home & Laundry Care market by 2024.
In Southern Asia, the market for home & laundry care is experiencing a surge in demand for eco-friendly and natural products.

Key regions: Worldwide, United States, Philippines, Canada, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.