Bottled Water - Southern Asia

The Bottled Water market in Southern Asia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Southern Asia is the increasing health consciousness among consumers. People are becoming more aware of the importance of staying hydrated and are choosing bottled water as a healthier alternative to sugary drinks. Additionally, the convenience of bottled water, especially in areas where access to clean drinking water is limited, has also contributed to its popularity.

Trends in the market: One of the major trends in the Bottled Water market in Southern Asia is the rise in demand for premium and flavored water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, added vitamins, or minerals. This trend is driven by the growing middle class in the region, who are willing to spend more on products that are perceived as healthier and of higher quality. Another trend in the market is the increasing popularity of eco-friendly packaging. With growing concerns about plastic waste and its impact on the environment, consumers are looking for bottled water brands that use sustainable packaging materials such as recycled plastic or biodegradable materials. This trend is driven by the younger generation who are more conscious about the environment and are actively seeking out brands that align with their values.

Local special circumstances: One of the unique circumstances in the Bottled Water market in Southern Asia is the presence of a large population in densely populated urban areas. This creates a huge market for bottled water as people living in cities often rely on packaged water for their daily hydration needs. Additionally, the hot and humid climate in many parts of Southern Asia also contributes to the high demand for bottled water as people need to stay hydrated throughout the day.

Underlying macroeconomic factors: The growing economy in Southern Asia has played a significant role in the development of the Bottled Water market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium products like bottled water. Furthermore, urbanization and the increasing number of people moving to cities have also contributed to the growth of the market. As more people migrate to urban areas, the demand for bottled water is expected to continue to rise. In conclusion, the Bottled Water market in Southern Asia is witnessing substantial growth due to increasing health consciousness, the rise in demand for premium and flavored water, and the popularity of eco-friendly packaging. The unique circumstances of a large urban population and a hot climate further contribute to the high demand for bottled water in the region. With the growing economy and urbanization, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.