Public Cloud - Thailand

Thailand

Revenue in the Public Cloud market is projected to reach €1,736.00m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of €583.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.89%, resulting in a market volume of €4,300.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach €43.13 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Marché

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Monnaie

Analyst Opinion

The Public Cloud market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thailand's business landscape has been evolving rapidly, with companies increasingly recognizing the benefits of adopting cloud-based solutions. One of the key customer preferences in the Public Cloud market is the flexibility and scalability it offers. Businesses in Thailand are looking for solutions that can easily adapt to their changing needs and allow them to scale up or down as required. The Public Cloud provides the agility and elasticity that businesses require to meet their dynamic demands.

Trends in the market: One of the notable trends in the Public Cloud market in Thailand is the increasing adoption of Software-as-a-Service (SaaS) solutions. SaaS allows businesses to access software applications over the internet, eliminating the need for on-premises infrastructure and reducing upfront costs. This trend is driven by the desire for cost efficiency and the need to quickly deploy new applications. SaaS solutions are particularly attractive to small and medium-sized enterprises (SMEs) in Thailand, as they offer affordable and easily accessible software solutions. Another trend in the market is the growing demand for cloud storage and backup services. With the increasing amount of data being generated by businesses, there is a need for secure and scalable storage solutions. Cloud storage and backup services provide businesses with a cost-effective way to store and protect their data. This trend is driven by the need for data security and compliance, as well as the desire to reduce infrastructure costs.

Local special circumstances: Thailand has a rapidly growing digital economy, with the government actively promoting the adoption of digital technologies. The Thailand 4. 0 policy, which aims to transform the country into a digital hub, has been a driving force behind the growth of the Public Cloud market. The government's initiatives to promote digital transformation, such as the Digital Thailand program and the establishment of digital parks, have created a favorable environment for the adoption of cloud-based solutions.

Underlying macroeconomic factors: Thailand's strong economic growth and increasing internet penetration rate have contributed to the development of the Public Cloud market. The country's growing middle class and rising disposable incomes have led to increased consumer spending on digital services, driving the demand for cloud-based solutions. Additionally, the government's investment in improving internet infrastructure has made it easier for businesses to access and utilize cloud services. In conclusion, the Public Cloud market in Thailand is experiencing significant growth due to customer preferences for flexibility and scalability, the increasing adoption of SaaS solutions, and the growing demand for cloud storage and backup services. The local special circumstances, such as the government's support for digital transformation, and the underlying macroeconomic factors, including strong economic growth and increasing internet penetration, have also contributed to the market's development.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.