Platform as a Service - Thailand

  • Thailand
  • Revenue in the Platform as a Service market is projected to reach €522.30m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.39%, resulting in a market volume of €1,267.00m by 2029.
  • The average spend per employee in the Platform as a Service market is projected to reach €12.98 in 2024.
  • In global comparison, most revenue will be generated in the United States (€84,400.00m in 2024).

Key regions: United States, Italy, Australia, Netherlands, Japan

 
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Analyst Opinion

The Platform as a Service Market in the Public Cloud Market of Thailand is experiencing elevated growth, driven by factors such as the growing adoption of digital technologies, increasing health consciousness among consumers, and the convenience of online health services. These factors are impacting the market's growth rate, making it a rapidly expanding sector in the country.

Customer preferences:
With the growing adoption of cloud-based solutions in Thailand, there has been a notable increase in demand for Platform as a Service (PaaS) offerings. This trend is driven by a shift towards digital transformation and the need for agile and scalable solutions to support business growth. Additionally, the country's young and tech-savvy population is increasingly embracing cloud-based services, leading to a surge in PaaS adoption. Furthermore, the rise of startups and SMEs in Thailand has also contributed to the growth of the PaaS market, as these businesses see it as a cost-effective way to access advanced technology and resources.

Trends in the market:
In Thailand, there is a growing trend of businesses adopting Platform as a Service (PaaS) solutions within the Public Cloud Market. This trend is driven by the increasing demand for scalable and cost-effective cloud services. PaaS providers are offering a wide range of services, such as application development, data analytics, and database management, making it easier for businesses to build and deploy their applications. This trend is significant as it allows businesses to focus on their core competencies and reduces the need for in-house IT infrastructure. However, it also poses a challenge for traditional IT service providers who may need to adapt their offerings to remain competitive in the market. Additionally, the rise of PaaS in Thailand could potentially attract more foreign investments and stimulate the growth of the digital economy in the country.

Local special circumstances:
In Thailand, the Platform as a Service Market within the Public Cloud Market is seeing a surge in demand due to the country's growing digital economy and government support for digital transformation. With a high level of internet penetration and a tech-savvy population, the market is ripe for growth. Additionally, Thailand's unique geographic location and cultural influences have led to the development of innovative cloud solutions tailored to the needs of local businesses. The country's pro-business policies and supportive regulatory environment further contribute to the growth of the market.

Underlying macroeconomic factors:
The Platform as a Service Market within the Public Cloud Market in Thailand is heavily impacted by macroeconomic factors such as government policies, infrastructure development, and investment in technology. Thailand's growing economy and strong support for digital transformation have resulted in a favorable environment for the PaaS market. Additionally, the country's growing population and increasing use of digital technologies have created a high demand for PaaS solutions, especially in the public sector. The government's initiatives to promote digitalization and investments in cloud infrastructure have further accelerated the growth of the PaaS market in Thailand.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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