Public Cloud - Asia

Asia

Revenue in the Public Cloud market is projected to reach €127.70bn in 2024.
Infrastructure as a Service dominates the market with a projected market volume of €50.35bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.30%, resulting in a market volume of €321.70bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach €60.81 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Asia is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Asia, customers are increasingly adopting Public Cloud services due to the numerous benefits they offer. One key preference is the scalability and flexibility provided by Public Cloud solutions, allowing businesses to quickly scale up or down their IT infrastructure based on their needs. Additionally, the pay-as-you-go pricing model is highly attractive to customers as it enables them to only pay for the resources they actually use, resulting in cost savings. Furthermore, the ability to access data and applications from anywhere at any time is a major advantage for businesses operating in a fast-paced and interconnected world.

Trends in the market: The Public Cloud market in Asia is witnessing several trends that are shaping its growth. One prominent trend is the increasing adoption of hybrid cloud solutions, which combine Public Cloud services with on-premises infrastructure. This allows businesses to leverage the benefits of both environments, ensuring optimal performance, security, and cost-efficiency. Another trend is the rise of multi-cloud strategies, where organizations utilize multiple Public Cloud providers to diversify their risk and avoid vendor lock-in. This trend is driven by the desire for flexibility and the need to leverage the unique capabilities offered by different cloud providers.

Local special circumstances: Asia is a diverse region with unique circumstances that impact the Public Cloud market. One special circumstance is the rapid digital transformation taking place in many Asian countries. Governments and businesses are increasingly investing in technology infrastructure to support their digital initiatives, driving the demand for Public Cloud services. Additionally, the growing number of startups and small to medium-sized enterprises (SMEs) in Asia are turning to Public Cloud solutions as they provide cost-effective and scalable IT infrastructure without the need for significant upfront investments.

Underlying macroeconomic factors: The Public Cloud market in Asia is also influenced by underlying macroeconomic factors. One factor is the strong economic growth in many Asian countries, which is driving increased business activity and the need for efficient and scalable IT solutions. Additionally, the increasing internet penetration and smartphone adoption rates in Asia are creating a large user base that demands access to cloud-based services and applications. Furthermore, the availability of reliable and high-speed internet connectivity is essential for the adoption and success of Public Cloud services, and many Asian countries have made significant investments in improving their internet infrastructure. In conclusion, the Public Cloud market in Asia is experiencing rapid growth and development due to customer preferences for scalability, flexibility, and cost savings. The market is also influenced by trends such as hybrid cloud adoption and multi-cloud strategies. Local special circumstances, such as digital transformation initiatives and the presence of a vibrant startup ecosystem, further contribute to the growth of the market. Finally, underlying macroeconomic factors such as strong economic growth and improved internet connectivity play a crucial role in shaping the Public Cloud market in Asia.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.