Skip to main content
  1. Market Insights
  2. Consumer
  3. Smart Home

Security - Worldwide

Worldwide
  • Revenue in the Security market is projected to reach US$26.8bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.81%, resulting in a projected market volume of US$39.0bn by 2029.
  • In the Security market, the number of active households is expected to amount to 1.1bn users by 2029.
  • Household penetration will be 44.8% in 2025 and is expected to hit 51.1% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to US$24.65.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Digitally connected and controlled devices for burglar prevention and other security issues
  • Motion sensors, door locks, security cameras (with or without face recognition)
  • Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
  • Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)
Out-Of-Scope
  • Classical security devices without smart home connection
  • B2B/C2C sales of any kind (e.g., to hotels or office buildings)
Security: market data & analysis - Cover

Market Insights report

Security: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    Created with Highcharts 11.4.8ValuesTotalSmart Hazard DetectorsSmart LocksSmart Security Cameras201820192020202120222023202420252026202720282029255075100125150175200225

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Created with Highcharts 11.4.8ValuesTotalSmart Hazard DetectorsSmart LocksSmart Security Cameras201820192020202120222023202420252026202720282029102030405060708090

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Key Players

    MOST_RECENT_UPDATE: Mar 2024

    SOURCE: Statista Market Insights

    Product Types

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Security market in Worldwide is experiencing significant growth due to increasing concerns about safety and security across various industries, including residential, commercial, and government sectors.

    Customer preferences:
    Customers are increasingly prioritizing the safety and security of their assets, leading to a growing demand for security solutions. With the rise in crime rates and the increasing sophistication of threats, individuals and organizations are investing in advanced security systems to protect their properties and ensure the safety of their employees, customers, and families. Additionally, the integration of smart home technologies and the growing popularity of Internet of Things (IoT) devices have further fueled the demand for security solutions that can be remotely monitored and controlled.

    Trends in the market:
    One of the key trends in the Security market is the adoption of cloud-based security solutions. Cloud-based security systems offer several advantages, including scalability, flexibility, and cost-effectiveness. These systems allow users to remotely monitor and manage their security systems through mobile applications, providing real-time alerts and notifications. The integration of artificial intelligence and machine learning technologies is also driving the development of advanced security systems that can detect and respond to threats more efficiently. Another trend in the market is the increasing use of biometric technology for access control and identification purposes. Biometric systems, such as fingerprint scanners and facial recognition systems, provide enhanced security compared to traditional methods like passwords and access cards. The adoption of biometric technology is particularly prevalent in industries with high security requirements, such as banking, healthcare, and government sectors.

    Local special circumstances:
    In certain regions, political instability and high crime rates have contributed to the growing demand for security solutions. Countries facing security challenges, such as terrorism or civil unrest, have seen a significant increase in the adoption of security systems to protect critical infrastructure, public spaces, and private properties. Additionally, regions with a high concentration of valuable assets, such as luxury hotels, shopping malls, and financial institutions, have witnessed a surge in the demand for advanced security solutions.

    Underlying macroeconomic factors:
    The growth of the Security market is also influenced by macroeconomic factors such as urbanization, economic development, and government regulations. As cities become more densely populated, the need for security solutions to ensure public safety and protect valuable assets becomes paramount. Economic development leads to increased investment in infrastructure and commercial properties, driving the demand for security systems. Government regulations and initiatives promoting safety and security also play a significant role in shaping the market landscape, with mandatory requirements for certain industries and sectors. In conclusion, the Security market in Worldwide is witnessing growth due to increasing customer preferences for safety and security, the adoption of cloud-based and biometric technologies, local special circumstances, and underlying macroeconomic factors. As the need for security continues to rise, the market is expected to further expand in the coming years.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

    Consumer

    XMO_REPORT_PROMO_HEADLINE

    Security: market data & analysis - BackgroundSecurity: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    OUTLOOK_EXPLORE_RELATED_TOPICS

    Smart home - statistics & facts

    Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.
    OUTLOOK_MORE_DATA_ON_TOPIC

    Contact

    Get in touch with us. We are happy to help.