Food & Drink - D-A-CH

D-A-CH

The Food & Drink market in the D-A-CH region is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is estimated to reach €77.42m by 2022.
This represents a substantial increase in revenue compared to previous years.
Furthermore, it is anticipated that the Food & Drink market will continue to grow at an annual rate of 11.98% between 2022 and 2027.
As a result, the market volume is projected to reach €140.70m by 2027.
This indicates a positive trend in the market's development and suggests promising opportunities for businesses in the sector.
When examining the different revenue streams within the Food & Drink market, it is estimated that in-app purchases (IAP) will contribute €33.52m in revenue in 2022.
Additionally, paid app revenue is projected to reach €2.52m, while advertising revenue is expected to reach €41.38m in the same year.
These figures highlight the diverse sources of income within the market and emphasize the importance of various revenue streams in driving overall growth.
In terms of user engagement, the number of downloads in the Food & Drink market is predicted to reach 25.89m downloads in 2022.
This indicates a significant level of interest and demand for food and drink-related applications.
Moreover, the average revenue per download is expected to be €2.99, demonstrating the profitability potential for businesses operating in this market segment.
While the D-A-CH region shows promising growth prospects, a global comparison reveals that in the United States currently generates the highest revenue in the Food & Drink market.
In 2022, in the United States is projected to generate a staggering €746.40m in revenue.
This illustrates the vast market potential and economic significance of the food and drink industry on a global scale.
Overall, the Food & Drink market in the D-A-CH region is poised for substantial growth in the coming years.
With increasing revenue figures and a positive market outlook, businesses in this sector have the opportunity to thrive and capitalize on the growing demand for food and drink-related products and services.

Key regions: United States, India, South Korea, Japan, Asia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.