Market Insights Advertising & Media Media Cinema

Cinema Concessions - India

India

In India, revenue in the Cinema Concessions market market is projected to reach €2.03bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.24%, resulting in a projected market volume of €2.62bn by 2029.
In the Cinema Concessions market market in India, the number of viewers is expected to amount to 653.2m users by 2029.
User penetration in India will be 38.7% in 2024 and is expected to hit 43.5% by 2029.
The average revenue per viewer in India is expected to amount to €3.63.
In global comparison, most revenue will be generated the United States (€9,166.00m in 2024).
In India, the cinema concessions market is witnessing a surge in demand for diversified snack offerings, reflecting changing consumer preferences for unique and gourmet experiences.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in India is experiencing significant growth due to changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences in the Cinema Concessions market in India. Moviegoers are increasingly seeking a more immersive and enjoyable experience at the cinema, which includes indulging in a variety of food and beverages. This trend is driven by the desire to enhance the overall movie-watching experience and create a sense of luxury and comfort. Customers are now demanding a wide range of options in cinema concessions, from traditional popcorn and soda to gourmet snacks and specialty beverages.

Trends in the market: One of the key trends in the Cinema Concessions market in India is the introduction of premium and gourmet offerings. Cinemas are now offering a range of high-quality snacks and beverages, such as artisanal popcorn, gourmet chocolates, and craft cocktails. This trend is driven by the increasing disposable income of consumers and their willingness to spend more on premium experiences. Cinemas are also partnering with popular food and beverage brands to offer exclusive collaborations and limited-edition items, further enhancing the appeal of the concessions. Another trend in the market is the integration of technology. Cinemas are leveraging technology to streamline the concessions process and enhance the customer experience. This includes the use of mobile apps for ordering concessions, self-service kiosks, and digital menu boards. These technological advancements not only improve efficiency but also provide customers with a more convenient and personalized experience.

Local special circumstances: India is known for its diverse culinary culture, and this plays a significant role in shaping the Cinema Concessions market. Cinemas in India have embraced this diversity by offering a wide range of regional snacks and beverages. From samosas and chaat to masala chai and lassi, cinemas are catering to the local taste preferences and providing a unique culinary experience. This localization of concessions helps cinemas connect with the local audience and differentiate themselves in a competitive market.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the Cinema Concessions market in India. The country's growing middle class and rising disposable income levels have led to increased spending on entertainment and leisure activities. As more people have the means to visit cinemas, the demand for concessions has also increased. Additionally, the rapid urbanization and increasing number of multiplexes in India have created a conducive environment for the growth of the Cinema Concessions market. With more cinemas and screens available, there is a greater opportunity for concessions sales. In conclusion, the Cinema Concessions market in India is experiencing growth driven by changing customer preferences, the introduction of premium offerings, the integration of technology, and the localization of concessions. These trends, coupled with the underlying macroeconomic factors, are shaping the market and creating opportunities for both cinemas and food and beverage brands.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.