Market Insights Advertising & Media Advertising

In-App Advertising - Australia

Australia

Ad spending in the In-App Advertising market in Australia is forecasted to reach €5,620.00m in 2024.
The expected annual growth rate (CAGR 2024-2029) of 7.28% is anticipated to result in a projected market volume of €7,985.00m by 2029.
The projected average ad spending per mobile internet user in the In-App Advertising market in Australia is €230.10 in 2024.
When compared globally, China is expected to generate the highest ad spending, reaching €123.20bn in 2024.
Australia's In-App Advertising market is rapidly growing, driven by the country's tech-savvy population and increasing mobile app usage.

Key regions: China, Europe, United States, Asia, Germany

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Analyst Opinion

The In-App Advertising market in Australia is experiencing significant growth and development. Customer preferences for mobile apps and the increasing use of smartphones are driving this trend. In addition, local special circumstances and underlying macroeconomic factors are contributing to the growth of the market. Customer preferences for mobile apps play a crucial role in the development of the In-App Advertising market in Australia. With the widespread adoption of smartphones, Australians are increasingly relying on mobile apps for various purposes such as entertainment, communication, and shopping. This has created a lucrative opportunity for advertisers to reach their target audience through in-app advertising. As a result, the demand for in-app advertising has been steadily increasing, leading to the growth of the market. Trends in the market show that advertisers are increasingly investing in in-app advertising in Australia. This can be attributed to the fact that in-app ads have proven to be more effective in engaging users compared to traditional forms of advertising. In-app ads are often integrated seamlessly into the user experience, resulting in higher click-through rates and conversions. Advertisers are recognizing the potential of in-app advertising to reach a highly engaged and targeted audience, which is driving the growth of the market. Local special circumstances in Australia are also contributing to the development of the In-App Advertising market. Australia has a high smartphone penetration rate, with a large portion of the population owning smartphones. This provides a favorable environment for in-app advertising as it allows advertisers to reach a wide audience. Additionally, Australia has a strong digital advertising industry, with a well-established infrastructure and a skilled workforce. This enables advertisers to effectively implement and manage in-app advertising campaigns, further fueling the growth of the market. Underlying macroeconomic factors are also playing a role in the development of the In-App Advertising market in Australia. The country has a stable economy and a high standard of living, which translates to increased consumer spending. Advertisers are capitalizing on this by investing in in-app advertising to promote their products and services. Furthermore, the rise of e-commerce and online shopping in Australia has created new opportunities for in-app advertising, as advertisers seek to reach consumers who are increasingly making purchases through mobile apps. In conclusion, the In-App Advertising market in Australia is experiencing significant growth and development due to customer preferences for mobile apps, increasing smartphone usage, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the effectiveness of in-app advertising in engaging users and reaching their target audience. With the continued growth of the mobile app industry and the increasing reliance on smartphones, the In-App Advertising market in Australia is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.