Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Australia

Australia

Ad spending in the Web Push Advertising market in Australia is forecasted to reach €50.53m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.82%, leading to a projected market volume of €55.31m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (€1,118.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be €1.96 in 2024 in Australia.
Australia's increasing adoption of Web Push Advertising is revolutionizing the digital marketing landscape in the country.

Key regions: China, Australia, Germany, United Kingdom, France

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Analyst Opinion

The Web Push Advertising market in Australia has experienced significant growth in recent years, driven by customer preferences for personalized and targeted advertising, as well as the increasing adoption of mobile devices.

Customer preferences: Customers in Australia are increasingly seeking personalized and targeted advertising experiences. They expect advertisements to be relevant to their interests and needs, and web push advertising allows companies to deliver highly targeted messages directly to their customers' devices. This form of advertising enables businesses to reach customers in real-time, delivering timely and relevant messages that are more likely to resonate with them.

Trends in the market: One of the key trends in the web push advertising market in Australia is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, more consumers are accessing the internet on their mobile devices. This has created new opportunities for businesses to reach their target audience through web push notifications. Mobile devices provide a convenient and accessible platform for delivering push notifications, allowing businesses to engage with their customers wherever they are. Another trend in the market is the growing emphasis on user experience. Customers in Australia are becoming more discerning and demanding when it comes to their online experiences. They expect seamless and personalized interactions with brands, and web push advertising offers a way for businesses to meet these expectations. By delivering targeted and relevant messages, businesses can enhance the user experience and build stronger relationships with their customers.

Local special circumstances: Australia has a highly developed digital infrastructure, with a high rate of internet penetration and widespread access to high-speed internet. This provides a favorable environment for the growth of web push advertising. Additionally, Australia has a strong e-commerce sector, with a large number of businesses operating online. These factors contribute to the increasing adoption of web push advertising in the country.

Underlying macroeconomic factors: The Australian economy has been relatively stable in recent years, with steady economic growth and low unemployment rates. This has contributed to consumer confidence and spending, creating a favorable environment for businesses to invest in advertising and marketing initiatives. As businesses look for innovative ways to reach their target audience, web push advertising has emerged as an effective and cost-efficient strategy. In conclusion, the Web Push Advertising market in Australia is experiencing growth due to customer preferences for personalized and targeted advertising, the increasing adoption of mobile devices, and the emphasis on user experience. The local special circumstances, such as a developed digital infrastructure and a strong e-commerce sector, further contribute to the growth of the market. Overall, the market is driven by underlying macroeconomic factors, including stable economic conditions and consumer confidence.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.