Enregistrements et webinars à la demande

Where exactly is this current upswing taking the country’s digital economy? 

Nelly Dux, researcher Internet & e-commerce, gave insights into France’s digital economy in a 30-minute webinar.

The webinar covers:

• Digital trends and e-commerce in France

• Key players and national competition

• Impact of Covid-19 on the digital economy

There are dozens of ways to define the complex idea of smart cities and their diverse goals.

During the recorded 30-minute webinar, Arne Holst, Lead Research Technology & Telecommunications at Statista, provides insights into the topic of smart cities. Participants get insights into topics such as:
• Outlook for the smart city segment
• Key players in the market
• Benefits of smart city solutions

Faced with climate change, congested cities, and accident fatalities, the way we transport people and goods must change drastically. Smart mobility explores ways to tackle these challenges by making transportation cleaner, safer, and more efficient.

During the 30-minute webinar, participants get insights into the following topics in particular:
• Aspects of smart mobility that contribute to more sustainable transportation
• Exclusive data on the electric vehicle and autonomous driving markets
• Impact of Covid-19 on the transportation sector

In the end, our speakers answer the question if the electric vehicle sales numbers are for full-electric only, or if they also include plug-in hybrids. Terfehr also answers the question of whether people still take good care of their cars.

Software is everywhere. In various shapes and forms, such as apps, clouds, and data, software is enabling innovative breakthroughs in the business world. Eight of the ten most valuable companies are B2C software-driven companies. Going forward, more and more B2B industries will also be disrupted by software.

Peter Kautz, Managing Director at Statista Q, gives detailed insights into the impact of software on the B2B world in this 30-minute webinar. Among other things he focused on:
• Digital acceleration through AI, Big Data and 5G
• Workforce transformation
• Changes in B2B business models

At the end of the webinar, Kautz goes into detail about the possibilities of monitoring employees' work effectiveness in remote work.

About 3 % of all Europeans live in Nordic countries but the GDP per capita is two to three times higher than the European average. This enables the region to create a unique environment for digitization – a key point for digital economy. Lars Suhren, Director B2C Market Outlooks at Statista, and Jaana Kurjenoja, Chief Economist Finnish Commerce Federation, will give insights into the digital economy of Nordic countries.

In the 30-minute webinar topics are covered such as:
• Key economic indicators and the digital environment in Nordic states
• Trends, market size and development of eCommerce
• Key players and consumer behavior

In the end, Jaana Kurjenoja answers the question on the performance of discount store chains during the pandemic.

Digital advertising has been strengthened by Covid-19, while other, traditional advertising channels have lost importance. But it is not only the shift to digital channels that influences the advertising market. Legal issues and competitive pressures additionally influence the overall market situation.

The 30-minute webinar focused on the following aspects in particular:
• The impact of Covid-19 on the advertising industry.
• Emerging segments and new players
• The role of e-commerce giants
• The influence of legal developments

In the end, Hubert Jakob went into more detail on advertising in gaming.

In 2020, consumer behavior and economic forecasts have changed drastically and extensively.
In the webinar "Importance of Data in Times of Uncertainty", Christian Kascha, Team Lead at Statista Research and Analysis, takes a closer look at the drastic changes.

The topics covered are:
• Changes in consumer behavior during Covid-19
• Instability of forecasts and the impact on the value of data
• Success and failure of certain industries and business models
• Challenges and learnings for market research

Christian Kascha goes into more detail about the participants’ questions on the development of business visions in times of Covid-19.

In business, the use of data is crucial. For companies that know how to handle data, this means a competitive advantage. Despite these opportunities, awareness of the potential in data has not yet grown in all media companies. Mark Schröder addressed the following points during the webinar:
• Challenges for media companies in using data
• How value is created through data
• Specific use cases of data strategies in the media industry

Mark Schröder answered the question of how learnings from data projects can be implemented sustainably over the long run at the end of the webinar.

Out-of-home advertising declined sharply during the pandemic. But in 2020, the advertising industry has also undergone major changes in other areas. Hubert Jakob explained the impact on the expected growth of the digital advertising industry as well as on important markets, trends and players in the webinar "Digital Advertising".

Particular emphasis is placed on the following topics:
• Contrast in the development of traditional and digital advertising market segments
• Trends that will shape digital advertising in the future
• Key players and their market shares in the industry

And the digitalization brings many opportunities and challenges – but not all companies are ready for it. Florian Hollender, Partner at nxt statista, gives an insight into the Data Readiness Check.

During the 30-minute webinar, he answers the following questions:
• What does data readiness mean for companies?
• Are today's companies ready for a data-driven future?
• What challenges do companies need to overcome to achieve greater data readiness?

At the end Florian Hollender answers the question how to start the change of a business to a data business modell.

Covid-19 has accelerated the adoption of Mobile Money across African nations significantly. Many countries across the continent implemented policy changes in response to the pandemic in order to increase the number of digital payments and support businesses and individuals.

During the recorded 30-minute webinar, participants can learn about the following aspects in particular:
• Africa’s economic forecasts, prosperous and promising countries
• The current effects of Coronavirus across Africa
• Unique usage of mobile payment systems
• Threats and opportunities for a digital future

The extensively discussed internet phenomenon Cancel Culture is a form of public boycott in response to supposed misconduct or controversial behavior. This threatening and real situation affects the reputation of companies and individuals. Particular emphasis in the 30-minute webinar is placed on the following topics:
• The background and impact
• How widespread is the phenomenon?
• What are the biggest risks for brands and companies?
• What strategies can companies use to avoid being canceled?

Finally, Nicolas Loose answered a question about the transnational Black Lives Matter movement.

In 2020, digital connectivity and global online interactions rose to unknown heights.

Within the taped 30-minute webinar the following topics are discussed:
• Global state of digital marketing
• Impact of Covid-19 on digital behavior
• Emerging opportunities for marketers

In the end, Simon Kemp answered the question of which countries in the Asia Pacific offer growth potential and if it becomes pointless to invest in SEO considering the current trends in voice search.

Following current governments’ energy plans under the Paris Agreement will lead to missing the CO2 targets by over 70% by 2050. Michael Adam, Chief Content Officer at Statista, provided insights into data on the development of climate change and the associated global warming.

In the 30-minute webinar Michael Adam talked about the following topics, such as:
• Climate change in 2020
• Influence of Covid-19 on reaching climate targets
• Consequences and opportunities for the economy
• Innovation potential for reducing the greenhouse effect

At the end, Michael Adam answered the question whether nuclear power could be part of the solution and talks about the importance of creating a social contract within the G20 countries.

In response to the COVID-19 pandemic, consumer behavior shifted from offline to online purchases in many markets. Therefore, it is expected that global eCommerce will grow by 25% in 2020. A growing market concentration of top online stores can be observed. During the 30-minute webinar, Friedrich Schwandt explores the challenges and opportunities for online retail and talks about interesting topics such as:
• Developments in online retailing 2020 worldwide
• Trends and exclusive insights into the market
• The influence of COVID-19 on global consumer behavior

In the end, Friedrich Schwandt goes more into deep regarding the second wave and the development for Christmas. He further answers the question whether there are any risks for eCommerce resulting from Covid-19.