Enregistrements et webinars à la demande

Data storytelling doesn't have to be rocket science, but there are still some useful lessons to be learned to get good results faster.

In this hands-on guide, Sebastian showed you tips and tricks for the following five possible steps in content creation and distribution:
• Occasion / Positioning
• Topic conception
• Research & Editing
• Design
• Distribution

He thereby focused on how you can identify the right topics for your content marketing, which targe group is best reached with certain content, what criteria and tips you should consider when researching and designing content and how you can distribute the created content.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

With over 250 billion US dollars’ worth of revenue in 2021, mobile gaming is one of the biggest digital markets in the world and constitutes the largest chunk of mobile app revenue. With so many genres to choose from, it is also one of the most diverse markets, reaching people of so many ages and backgrounds.

In the webinar Jeremiah and Carly will present data and insights on the following topics:

• The different revenue streams for mobile games
• The massive success of hypercasual games
• Top mobile games according to time spent by users
• Crypto games and the new play-to-earn paradigm

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Few industries have changed as much under Covid as the travel industry. After two years of pandemic, it's time to take stock. In this webinar, we will examine data from a recent, exclusive travel survey by Statista in several countries and draw comparisons to our previous travel study in 2019.

In the webinar Nicolas Loose presents data and insights on the following questions:

• How has travel behavior changed under Covid? And what does the New Normal look like?
• What trips are vacationers in the United States, the United Kingdom and Germany planning for the next 12 months?
• What trends are catching on with consumers? In particular: What influence is the issue of sustainability having?

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

 The United States is the world’s leading economic power. Although China has challenged the country’s economic and technological dominance over the last two decades, the U.S. remains at the global forefront by a wide margin. Especially with regard to the digital revolution, the U.S. has been and remains a trailblazer that keeps expanding the digital economy both domestically and abroad. Far from the slowing down this trend, COVID-19 immediately became an unstoppable force of digitization and propelled unprecedented growth to digital businesses, changing the way we conduct our lives.

The webinar covers:
• Digital trends in the United States
• Impact of Covid-19 on the digital economy
• Rapid expansion of digital services and players
• Consumer trends and behavior in the times of change

Telecommunications providers ("telcos") move the world's data streams - from local phone calls to international networks. The global data volume is growing rapidly, both due to changes in media usage and increasing interconnection of machines and infrastructure. New technologies such as 5G are reinforcing this trend. At the same time, telcos face extensive regulation and more often find themselves in direct competition with hyperscalers such as Google, Amazon or Microsoft. Are telcos therefore only the "dumb pipe", the water carriers of the data-driven economy? Or can telcos also create value from data themselves?

In the webinar Florian Hollender and Philipp Auer will give you an overview of...
• the key trends that result the explosion of telcos' data volumes
• the different data sources that telcos can draw from - and the challenges in realizing them
• concrete examples and business models of how telcos can generate additional value from data.

At the end of the webinar, Florian Hollender refers to the question: What would you say are the top 3 things Telco companies need to focus on in 2022?

eCommerce is evolving quickly, with the COVID-19 pandemic accelerating further eCommerce adoption. Even with the return of in-store shopping, eCommerce is here to stay, and shoppers are buying everything online. Statista and Similarweb teamed up to bring you actionable eCommerce insights. Within the webinar we covered the following topics:

-          How is COVID-19 transforming the eCommerce sector for both big-box and independent retailers?

-          What are the current traffic, engagement, and revenue benchmarks in the space? (Shown on the example of a fashion company)

-          What does the return of in-store shopping mean for eCommerce ahead?  

-          What trends should you anticipate in 2022? 

At the end, our speakers answered the following questions: What other changes has COVID had on consumer behavior? Does it make sense to continue investing heavily in eCommerce activities and eCommerce marketing? And a question about eCommerce growth in Europe for players in other industries.

And if you have any questions, don’t hesitate to reach out to webinars@statista.com.

Cryptocurrencies, whilst not new, reached a new level of popularity in 2021 and increasingly got the attention of mainstream audiences across the world. NFTs accelerated this further, as they provide "real world" applications for these digital coins. One of these applications, the metaverse, could continue to grab headlines in 2022, along with China releasing its own digital currency during the 2022 Winter Olympics as a response to unregulated cryptocurrencies. During the session Raynor will go through the historical development of the cryptoverse, and focus on:

• Cryptocurrency adoption and trading across the world
• Who are the people using these decentralized digital coins?
• NFTs, a way to spend accumulated cryptocurrencies
• Business activities inside Decentraland, a metaverse powered by crypto and NFTs
• An outlook on digital currencies from central banks

At the end of the webinar, Raynor de Best shared his thoughts about why the world needs a metaverse and answered the question about how much capital flows through anonomous blockchains.

Within the last years the awareness on diversity increased strongly and affects all areas of life. Companies worldwide strive to foster diversity and inclusion practices, however, the initiatives are often in their early stages, and it is difficult to evaluate whether these initiatives show positive effects on employee satisfaction and whether diversity and equality in the workplace are really implemented in the organizations.
Statista has performed extensive surveying among more than 100,000 employees worldwide on diversity in numerous countries to measure the status of diversity and inclusion in companies and the effects on employee satisfaction.

Against this background this webinar offers:
• a quantitative analysis of how strongly the different aspects of diversity, e.g. ethnicity, gender, age, disability and sexual orientation, influence employee satisfaction as well as the perception of a company’s general attitude towards promoting diversity and equality
• a comparison of selected European countries, e.g. Germany, UK, France, Poland, how strong employees perceive equality regarding gender, ethnicity etc. being implemented in their companies
• a detailed analysis of employees' perceptions of companies' progress on all aspects of diversity, thus providing an inside view of company policies regarding diversity.

At the end of the webinar Silke Giesler answered questions about the size of the companies, which were surveyed in the study. In addition to that there was another question about the setting of the study, regarding the groups of employees which were asked and if there are also data for the US.

The Asia Pacific region is home to some of the largest e-Commerce markets on earth. Exploring 5 key markets (China, India, Australia, Japan, South Korea), the Digital Economy APAC webinar will take viewers through a data filled overview of the current and future e-Commerce industry. The webinar is focussing on the following topics:

• Digital environment
• Unicorns
• Impact of Covid-19
• Growth and development
• Key players

In the question section at the end of the webinar, Volker Lorenz answered the question why Tmall not displayed in the e-merchant ranking.

Digital advertising is currently experiencing an upheaval, triggered by data protection regulations. Oliver von Wersch outlined strategic fields of action that companies being active in digital marketing, might enter. In doing so, he took a deeper look at current and future consumer attitudes and behavior towards advertising.
During the session Oliver von Wersch focused on the following questions:
• What are the current regulatory threads in Digital Advertising?
• What changes will these regulations induce for the usage of personalized data?
• What is an appropriate strategy for companies acting in Digital Marketing to secure the future of data-driven activities?
• Which building blocks in consumer attitudes can be identified towards Digital Advertising?

In the question section at the end of the webinar, Oliver von Wersch answered questions about anonymous users and his opinion on what constitutes real consent.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.

Initially, a relatively underdeveloped part of the eCommerce market and sheltered from digital disruption, the grocery delivery industry has boomed as a result of the Covid-19 pandemic. Today grocery delivery platforms are investing billions to promote their businesses. Competition among traditional brick-and-mortar grocery stores is fierce as they develop their online selling capabilities and grow their user base in order to benefit from the increasing demand for food delivery services.
Christoph Blumtritt, Team Lead Digital Market Outlook, will give insights into the flourishing grocery delivery industry. The 30-minute webinar focused specifically on:

• Development of the general e-commerce market
• Innovation examples along the value chain
• The grocery delivery segment and the boom in business models
• On-demand grocery delivery
• Obstacles for the segment in the future

In the end, Christoph Blumtritt addresses the questions of how the industry is moving forward in terms of sustainability and climate positive delivery.

The 30-minute webinar focuses specifically on:
• Most relevant companies around the world
• Drivers for sustainable business and competitive advantages
• Benefits of data for your company

In the end, Schwandt answers questions such as ”Will the future be one person companies?” and, for some questions, refers again to his comparison of elephants and unicorns, which he explained in more detail during the webinar.

Nicolas Loose, Director Market Research, and Jack Spearman, Research Manager, presented key insights from the European Football Benchmark 2021, a worldwide survey among fans.

The 30-minute webinar focused specifically on:
• Relationship of politics and football
• Post-pandemic sports events
• New approaches for sponsors

In the end, Spearman answered the question why more fans want to visit the stadium after the pandemic than before.

The importance of data in medical research and healthcare has been on everyone's lips at least since the Covid-19 crisis. Amongst other things, this webinar sheds light on what data is needed for the various use cases in healthcare, where this data is obtained, what business models are associated with it, and how these are influenced by data protection requirements.

Thilo Löwe, Managing Director LSP & nxt Statista, and Philipp Thiele, Director LSP, were talking about:
• Market drivers of “data in healthcare”
• Data sources and challenges in data acquisition
• How to capture value with data in healthcare

In the end, Thiele answered the question of whether the EU has plans to introduce a common electronic patient record.

Where exactly is this current upswing taking the country’s digital economy? 

Nelly Dux, researcher Internet & e-commerce, gave insights into France’s digital economy in a 30-minute webinar.

The webinar covers:

• Digital trends and e-commerce in France

• Key players and national competition

• Impact of Covid-19 on the digital economy