In 2023, the adidas Group produced approximately 328 million units of apparel worldwide, significantly fewer than in the previous year.
Asia at the center of global operations network
The adidas Group’s apparel production has risen year-on-year since 2012. To keep costs down, the company outsources almost all of its production to independent manufacturing partners, the majority of which are located in Asia. The continent is a hub for sourcing and manufacturing products: over 90 percent of the adidas Group’s apparel was produced in Asia in 2023, and almost all of its footwear was produced in the region. Footwear production decreased in 2023, with approximately 311 million pairs of shoes produced.
Rivals team up to take on Nike
In August 2005, the adidas Group bought Reebok in a transaction valued at 3.8 billion U.S. dollars. The deal created a larger competitor for Nike, which remains the leading athletic apparel, footwear, and accessories company worldwide. At the time, the acquisition increased the visibility of the adidas brand, particularly in the United States, where the takeover expanded adidas’ share of the sports footwear market to around 20 percent. In 2021, however, the adidas Group sold Reebok, as it struggled to match the growth of the adidas brand.
The adidas Group's apparel production worldwide from 2008 to 2023
(in million units)
Year
Apparel production in million units
2023
328
2022*
482
2021*
482
2020
465
2019
528
2018
457
2017
404
2016
382
2015
364
2014
309
2013
292
2012
262
2011
267
Created with Highcharts 7.2.2YearApparel production in million units28428423923930130126726726226229229230930936436438238240440445745752852846546548248248248232832820082009201020112012201320142015201620172018201920202021*2022*2023
0100200300400500600
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Figures include adidas and Reebok brands. 2011-2013 figures have been restated due to a reclassification of certain apparel accessories from apparel to hardware.
* 2021 and 2022 figures reflect the divestiture of the Reebok business.
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Adidas. (March 13, 2024). The adidas Group's apparel production worldwide from 2008 to 2023 (in million units) [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/250930/the-adidas-groups-footwear-production-worldwide/
Adidas. "The adidas Group's apparel production worldwide from 2008 to 2023 (in million units)." Chart. March 13, 2024. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/250930/the-adidas-groups-footwear-production-worldwide/
Adidas. (2024). The adidas Group's apparel production worldwide from 2008 to 2023 (in million units). Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/250930/the-adidas-groups-footwear-production-worldwide/
Adidas. "The Adidas Group's Apparel Production Worldwide from 2008 to 2023 (in Million Units)." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/250930/the-adidas-groups-footwear-production-worldwide/
Adidas, The adidas Group's apparel production worldwide from 2008 to 2023 (in million units) Statista, https://www.statista.com/statistics/250930/the-adidas-groups-footwear-production-worldwide/ (last visited February 12, 2025)
The adidas Group's apparel production worldwide from 2008 to 2023 (in million units) [Graph], Adidas, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/250930/the-adidas-groups-footwear-production-worldwide/
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