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Digitalization of the travel industry

Statistics report on the digitalization of the travel industry

Digitalization of the travel industry

This report presents a range of statistics and facts on the digitalization of the travel industry. It provides key figures on digital marketing, online travel planning and bookings, travel websites, and social media engagement.

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Table of contents

Digital marketing in the travel industry

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  • Premium Forecast Distribution of sales channels in the travel and tourism market worldwide 2018-2028
  • Premium Forecast Travel & leisure industry digital advertising share in selected global countries 2023
  • Premium Forecast In-app advertising spending worldwide 2023, by industry
  • Premium Statistic Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
  • Premium Statistic Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
  • Premium Statistic GoogleAds average monthly CPC for travel worldwide 2023, by country
  • Premium Statistic Industries with highest share of digital ad spend in the U.S. 2023
  • Premium Statistic Most influential aspects of trip advertising among global travelers 2023

Travel websites

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  • Premium Statistic Most popular travel and tourism websites worldwide 2024
  • Premium Statistic Total visits to travel and tourism website booking.com worldwide 2021-2024
  • Premium Statistic Share of visits to the travel website booking.com worldwide 2024, by country
  • Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2020-2024
  • Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2024, by country
  • Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
  • Premium Statistic ACSI - U.S. customer satisfaction with online travel websites as of 2024

Online travel planning and booking

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  • Premium Statistic Main resources for trip inspiration used by global travelers 2023
  • Premium Statistic Main resources for trip inspiration used by travelers worldwide 2023, by country
  • Premium Statistic Main resources used before purchasing trips by travelers worldwide 2023
  • Premium Statistic Importance to book a trip fully online among travelers worldwide 2023, by generation
  • Premium Forecast Travel product online bookings in the U.S. 2023
  • Premium Forecast Travel product online bookings in Canada 2023
  • Premium Forecast Travel product online bookings in the UK 2023
  • Premium Statistic Most searched travel terms on Google in the UK 2022-2023
  • Premium Statistic Leading holiday travel provider websites in the UK Q1 2024, by share of voice

Social media

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  • Premium Statistic Travel and tourism comments on social media worldwide 2019-2023, by product type
  • Premium Statistic Digital media importance among DMOs worldwide September 2023
  • Premium Statistic Important digital transformation topics among accommodation businesses in Europe 2023
  • Premium Statistic Facebook brand post engagement 2023, by vertical
  • Premium Statistic Instagram brand post engagement 2023, by vertical
  • Premium Statistic X/Twitter brand post engagement 2023, by vertical
  • Premium Statistic Key data on leading TikTok travel influencers worldwide 2023
  • Premium Statistic Most viewed travel destinations on TikTok worldwide 2023
  • Premium Forecast Most talked about products/topics online in the U.S. 2023
  • Premium Forecast Most talked about products/topics online in the UK 2023
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FURTHER REPORTS

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