The adidas Group's global net sales from 2002 to 2024, by product category

This timeline shows the net sales of the adidas Group worldwide from 2002 to 2024, by product category. In 2024, the global net sales of the adidas Group's footwear segment amounted to almost 14 billion euros. 

Adidas

Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself as a design and marketing company.

Adidas AG is the largest sportswear manufacturer in Europe and the second-largest in the world, employing approximately 60,000 people across the globe. In 2023, the adidas Group's global net sales amounted to about 21.4 billion euros. Typically, the EMEA region is responsible for the lion's share of the company's retail net sales.

In general, the Germany-based company is a brand name to reckon with in the industry. Having taken over sportswear company Reebok in 2005, the group then agreed to sell Reebok to Authentic Brands in 2021. Adidas has previously sold other brands under its ownership, such as Rockport and the golf company, TaylorMade. These brands were struggling to keep up with the progress of the main adidas brand, and so it was deemed they should be sold.