Nike (96%), adidas (95%) and Puma (92%) are the top three leading sportswear brands in the U.S., based on brand awareness. Each one of these sportswear manufacturers is recognized by over 90 percent of internet respondents. Claiming the joint fourth spot in this list are Jordan and Reebok, as both are recognized by 91 percent of online consumers in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading sportswear brands ranked by brand awareness in the United States in 2024
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 9, 2024). Leading sportswear brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved April 11, 2025, from https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista. "Leading sportswear brands ranked by brand awareness in the United States in 2024." Chart. October 9, 2024. Statista. Accessed April 11, 2025. https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista. (2024). Leading sportswear brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: April 11, 2025. https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista. "Leading Sportswear Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
Statista, Leading sportswear brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/ (last visited April 11, 2025)
Leading sportswear brands ranked by brand awareness in the United States in 2024 [Graph], Statista, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1343534/most-well-known-sportswear-brands-in-the-united-states/
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