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Coronavirus impact on advertising spending in Finland 2020, by channel

Published by J. Clausnitzer, Jul 5, 2021
According to a survey among marketeers, advertising expenditure on online channels increased the most in Finland due to the coronavirus (COVID-19) outbreak. In contrast, events, outdoor advertising, and print experienced major losses as of April 2020. While advertising spending on e-commerce, e-mail, social media, and content marketing grew by 30 to 40 percent, events and outdoor advertising decreased by 50 percent or more.

Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel

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Sources

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Release date

April 2020

Region

Finland

Survey time period

April 3-7, 2020

Number of respondents

190 respondents

Special properties

CMOs and other marketing decision makers

Supplementary notes

The results have not been weighted to represent all Finnish companies.

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