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Among the large to medium-sized companies in Sweden, 34 percent said that their budget was not affected by the coronavirus pandemic, while 24 percent said that their budget would decrease more than 30 percent during 2020. Only five percent of the respondents said that their marketing budget would increase during 2020.
How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?
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IAB Sverige. (April 8, 2020). How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. "How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?." Chart. April 8, 2020. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. (2020). How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020?. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige. "How Will The Marketing Budget Be Affected by The Covid-19 Pandemic during The Rest of 2020?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/
IAB Sverige, How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? Statista, https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/ (last visited May 08, 2024)
How will the marketing budget be affected by the COVID-19 pandemic during the rest of 2020? [Graph], IAB Sverige, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114168/impact-of-the-coronavirus-pandemic-on-marketing-budgets-in-sweden/