Issues with highest impact on ad spend due to COVID-19 U.S 2020
coronavirus outbreak were major drivers of their decision to either increase o decrease advertising spending. According to 42 percent of respondents, change in media consumption behavior influenced their decision to increase ad spend, while 56 percent said that changes in consumer spending behavior steered them to decease their ad expenditures.
In April 2020, advertisers and marketers in the United States were asked about which of selected issues caused by the