Public Cloud - Southern Asia

Southern Asia

Revenue in the Public Cloud market is projected to reach €11.12bn in 2024.
Infrastructure as a Service dominates the market with a projected market volume of €4.24bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 24.20%, resulting in a market volume of €32.87bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach €15.35 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Public Cloud market in Southern Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Southern Asia are shifting towards the adoption of Public Cloud services. Businesses and organizations in the region are recognizing the benefits of Public Cloud, such as scalability, cost-effectiveness, and flexibility. With the increasing demand for digital transformation and the need for remote work solutions, Public Cloud services are becoming essential for companies to stay competitive in the market. Additionally, the growing number of startups and small and medium-sized enterprises (SMEs) in Southern Asia are turning to Public Cloud providers to access advanced technologies and infrastructure without heavy upfront investments. Trends in the market further drive the growth of the Public Cloud market in Southern Asia. One prominent trend is the rise of hybrid cloud solutions, which combine Public Cloud services with on-premises infrastructure. This allows businesses to leverage the benefits of both environments, optimizing their operations and ensuring data security and compliance. Another trend is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies in the Public Cloud. Southern Asian businesses are utilizing these technologies to improve customer experience, enhance decision-making processes, and automate repetitive tasks. Local special circumstances also contribute to the development of the Public Cloud market in Southern Asia. The region is home to a large population, and businesses are increasingly relying on digital platforms to reach and engage with customers. This creates a need for scalable and reliable infrastructure, which Public Cloud providers can offer. Additionally, Southern Asia has a diverse business landscape, with a mix of traditional industries and emerging sectors. Public Cloud services enable businesses in various sectors, including e-commerce, finance, healthcare, and manufacturing, to modernize their operations and meet evolving customer demands. Underlying macroeconomic factors play a crucial role in the growth of the Public Cloud market in Southern Asia. The region has been experiencing rapid economic growth, leading to increased investments in technology and digital infrastructure. Governments in Southern Asia are also implementing policies and initiatives to promote digital transformation and attract foreign investments in the technology sector. These factors create a favorable environment for the expansion of Public Cloud services. In conclusion, the Public Cloud market in Southern Asia is witnessing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As businesses in the region recognize the benefits of Public Cloud services and strive for digital transformation, the demand for these services will continue to rise. Public Cloud providers have a valuable opportunity to tap into the Southern Asian market and cater to the evolving needs of businesses in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.