Market Insights Digital Digital Media Video-on-Demand

Pay-per-View (TVoD) - D-A-CH

D-A-CH

The Pay-per-View (TVoD) market) market in the D-A-CH region is projected to reach a revenue of €0.77bn in 2024.
This represents a significant growth potential in the coming years.
The market is expected to show an annual growth rate (CAGR 2024-2027) of 5.73%, leading to a projected market volume of €0.91bn by 2027.
When compared to other countries globally, in the United States is expected to generate the highest revenue in the Pay-per-View (TVoD) market) market, reaching €2,215.00m in 2024.
This emphasizes the dominant position of the United States in the global market.
The average revenue per user (ARPU) in the Pay-per-View (TVoD) market) market is projected to be €37.77 in 2024.
This metric reflects the amount of revenue generated per individual user and indicates the potential profitability of the market segment.
Looking ahead, the number of users in the Pay-per-View (TVoD) market) market is expected to reach 21.5m users by 2027.
This growth in user base highlights the increasing popularity of Pay-per-View services in the D-A-CH region.
User penetration, which measures the percentage of the population using Pay-per-View (TVoD) market) services, is projected to be 10.1% in 2024 and is expected to increase to 10.6% by 2027.
This indicates a growing adoption of Pay-per-View (TVoD) market) services among the population in the D-A-CH region.
In Germany, the Pay-per-View market is experiencing significant growth due to the increasing popularity of streaming services and the demand for on-demand content.

Key regions: China, Germany, United States, Asia, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Most Pay-per-View providers (e.g., Sky) are focusing on sports-related content like live broadcasts of soccer or football games. As nowadays video consumption is largely driven by streaming, many consumers are looking for services that will offer both sports content and the convenience of high-quality streaming, and new services such as DAZN are trying to fill this gap. Thereby, time-limited access to sports content becomes more and more redundant and will potentially lead to a turnaround in the Pay-per-View market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.