ePublishing - D-A-CH

D-A-CH

The ePublishing market in the D-A-CH region is projected to see a significant increase in revenue, reaching €2.36bn by 2024.
This forecast indicates a positive growth trend, with an expected annual growth rate (CAGR 2024-2027) of 1.53%.
As a result, the market volume is expected to reach €2.47bn by 2027.
Within the ePublishing market, the largest segment is ePapers Advertising, which is anticipated to have a market volume of €0.79bn by 2024.
This segment holds a prominent position in the market and contributes significantly to its overall revenue.
Looking ahead, the number of readers in the ePublishing market is expected to increase, reaching 20.5m users by 2027.
This growth in readership indicates a positive outlook for the market, as more individuals engage with digital content.
In terms of user penetration, the ePublishing market is projected to have a penetration rate of 9.8% in 2024.
This metric represents the percentage of the total population that actively uses ePublishing market services.
The average revenue per user (ARPU) is expected to amount to €118.30.
This figure reflects the average amount of revenue generated per user in the ePublishing market.
In a global comparison, in the United States is expected to generate the highest revenue in the ePublishing market, with an estimated revenue of €19,900.00m in 2024.
This highlights the dominance of the United States in the global ePublishing market industry.
Overall, the ePublishing market in the D-A-CH region shows promising growth potential, with increasing revenue, readership, and user penetration.
As the digital landscape continues to evolve, ePublishing market remains a thriving market segment with significant opportunities for expansion.
In the ePublishing market in D-A-CH, Germany is leading the way with a strong focus on digital magazines and a high adoption rate of eReaders.

Key regions: Japan, United States, India, Germany, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Although the ePublishing market has seen many attempts to establish popular business models (e.g., subscription-based services), the market still hasn’t succeeded in reaching a significant shift of user numbers towards subscriptions. Services offering unlimited access like Readly are lacking comprehensive portfolios of wide-reaching and popular publications such as big newspapers or magazines as those prefer to sell their electronic versions on their own. In this context, Apple could be a glimmer of hope to have the lasting traction to combine meaningful content from major publishers into one single service.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.