Market Insights Advertising & Media Sports

Soccer - Hungary

Hungary

Revenue in the Soccer market is projected to reach €21.81m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.72%, resulting in a projected market volume of €24.94m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €29.14 in 2024.
In the Soccer market, the number of users is expected to amount to 0.8m users by 2029.
User penetration in the Soccer market will be at 7.5% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Soccer market in Hungary has seen a slow growth rate, possibly due to factors such as high competition from other sports, limited media coverage, and a lack of merchandising opportunities. Despite this, there is a growing trend of digital platforms being used for ticket sales, which may lead to future growth potential. Additionally, the increasing popularity and success of the Hungarian national team in international tournaments could drive interest and investment in the Soccer market.

Customer preferences: In recent years, there has been a significant increase in the popularity of soccer in Hungary, which has led to a rise in consumer preferences for online streaming services and e-sports content. This trend has been driven by a younger demographic that values convenience and the ability to access live matches on various devices. Additionally, emerging lifestyle factors, such as the desire for immersive and interactive sports experiences, have also contributed to the growth of the e-Sports market in Hungary. As a result, traditional Sports marketing strategies are being adapted to cater to this changing consumer landscape.

Trends in the market: In Hungary, the Soccer Market within the Sports Market is experiencing a shift towards digital platforms, with an increase in online ticket sales and live streaming services. This trend is expected to continue, as more consumers turn to convenient, tech-savvy options for engaging with the sport. Additionally, there is a growing interest in data analytics and player performance tracking tools, providing valuable insights for teams and coaches. This shift towards technology is not only enhancing the overall fan experience, but also presenting new opportunities for revenue generation and player development within the industry.

Local special circumstances: In Hungary, the Soccer Market is heavily influenced by the countrys strong cultural and historical connection to the sport. Hungary has a long-standing tradition of producing talented football players and has a passionate fan base. Additionally, the government has implemented policies to support the development of the sport, including investment in youth academies and infrastructure. The countrys central location in Europe also makes it a popular destination for international tournaments and competitions. This unique combination of factors creates a highly competitive and dynamic market for soccer, drawing in investments and driving growth in the industry.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Hungary is also influenced by macroeconomic factors such as consumer spending power, government policies, and global economic trends. The countrys GDP growth, inflation rate, and unemployment rate impact the demand for sports products and services. In addition, fiscal policies such as tax rates and incentives for sports businesses can affect market performance. Furthermore, fluctuations in exchange rates and trade agreements with other countries may also play a role in the growth and profitability of the Soccer Market in Hungary. Overall, a stable and growing economy with favorable government policies can contribute to a thriving Soccer Market within the Sports Market in the country.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.