Market Insights Advertising & Media Sports

Basketball - Hungary

Hungary

Revenue in the Basketball market is projected to reach €2.34m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.17%, resulting in a projected market volume of €2.36m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €13.16 in 2024.
In the Basketball market, the number of users is expected to amount to 242.3k users by 2029.
User penetration in the Basketball market will be at 1.8% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Basketball market in Hungary has been experiencing negligible growth, influenced by factors such as increasing demand for digital technologies, growing awareness of health and fitness in the population, and the convenience of online services. The sub-markets of media, merchandise, and ticket sales also play a role in shaping the overall market.

Customer preferences: The popularity of basketball in Hungary is on the rise as more and more people are being drawn to the sports fast-paced and dynamic nature. This has led to an increase in demand for high-quality basketball equipment and gear, with athleisure becoming a prominent trend in the country. Additionally, the rising focus on fitness and healthy lifestyles has also resulted in a surge in the consumption of sports nutrition and supplements, particularly among younger demographics. This trend is driven by a growing awareness of the connection between physical activity and overall wellness.

Trends in the market: In Hungary, the Basketball Market within the Sports Market is experiencing a surge in virtual tournaments and online streaming events. With the rise in popularity of esports, many basketball teams and organizations are utilizing virtual platforms to engage with fans and generate revenue. Additionally, there is a growing trend of incorporating technology into training and performance analysis, with the use of wearable devices and tracking software. These advancements are not only enhancing the player and fan experience, but also opening up new opportunities for partnerships and sponsorships within the industry. As Hungary continues to embrace digital innovation, the Basketball Market is poised for continued growth and success.

Local special circumstances: In Hungary, basketball holds a strong cultural significance, considered one of the nations most beloved sports. This deep-rooted interest has led to a steady growth of the basketball market in the country, with a large number of local professional teams and leagues. Additionally, Hungarys favorable geographical location and its well-developed infrastructure make it a popular destination for international basketball tournaments and events. The countrys strong emphasis on education and youth development programs also plays a significant role in shaping the basketball market, producing talented players who have gone on to achieve success at both the national and international levels.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Hungary is heavily influenced by macroeconomic factors such as economic stability, consumer spending, and government policies. As a global Sports market, it is also impacted by international economic trends and policies. The countrys strong economic health and stable fiscal policies have contributed to the growth of the basketball market, by providing a favorable environment for businesses to thrive. Additionally, the increasing popularity of basketball among the Hungarian population, coupled with rising disposable income, has led to higher consumer spending on basketball-related products and services. However, potential economic challenges and uncertainties, such as inflation and currency devaluation, could affect market growth in the future.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.