Market Insights Advertising & Media Sports Baseball

Baseball Ticket Sales - China

China

Revenue in the Baseball Ticket Sales market is projected to reach €48.19m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.78%, resulting in a projected market volume of €52.63m by 2029.
In global comparison, most revenue will be generated in the United States (€2,666.00m in 2024).
The average revenue per user (ARPU) in the Baseball Ticket Sales market is projected to amount to €3.05 in 2024.
In the Baseball Ticket Sales market, the number of users is expected to amount to 16.8m users by 2029.
User penetration in the Baseball Ticket Sales market will be at 1.1% in 2024.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The baseball ticket sales market in China nan has seen slow growth due to factors like limited consumer interest, lack of promotions, and competition from other Sports markets. Despite being a part of the larger Sports market, the baseball market struggles to stand out in this highly competitive landscape.

Customer preferences: As the Chinese economy continues to evolve and urbanization accelerates, the demand for leisure activities such as baseball is growing. However, a significant shift in consumer preferences in the digital age is impacting the traditional ticket sales model. With the rise of e-commerce and mobile technology, consumers are increasingly purchasing tickets online, leading to a decline in physical box office sales. Additionally, the rise of digital platforms and streaming services has created more options for entertainment, causing a shift in how consumers choose to spend their leisure time and money. This highlights the need for sports organizations to embrace digital strategies and adapt to changing consumer preferences in order to stay relevant in the highly competitive Sports market.

Trends in the market: In China, the Baseball Ticket Sales Market is experiencing a surge in demand for virtual ticket sales, with more fans opting for online purchases due to convenience and safety concerns amidst the COVID-19 pandemic. This trend is expected to continue in the future, with an increasing number of sports venues implementing digital ticketing solutions. This shift towards online sales has also created opportunities for data-driven marketing strategies, allowing teams and organizations to better understand consumer behavior and preferences. As a result, there is immense potential for partnerships and collaborations between sports teams, digital platforms, and e-commerce giants to further revolutionize the Baseball Ticket Sales Market in China.

Local special circumstances: In China, the Baseball Ticket Sales Market is heavily influenced by the countrys strong interest in sports and its growing middle class. The governments push for sports development and its hosting of major international sporting events have led to a surge in demand for baseball tickets. Furthermore, with a population of over 1 billion and a high smartphone penetration rate, online ticket sales platforms have become increasingly popular. The recent regulatory changes allowing for foreign investment in the sports industry have also contributed to the markets growth.

Underlying macroeconomic factors: The growth of the Baseball Ticket Sales Market in China is greatly impacted by macroeconomic factors such as Chinas overall economic health, government policies, and consumer discretionary income. As the second largest economy in the world, Chinas economic growth directly influences consumer spending habits, including their willingness to purchase sports tickets. Government policies, such as inciting domestic consumption and promoting the sports industry, further drive the growth of the Baseball Market in the country. Additionally, Chinas increasing middle class population and rising per capita income contribute to the countrys strong consumer purchasing power, leading to a promising outlook for the Baseball Ticket Sales Market in the future.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.