Market Insights Advertising & Media Sports American Football

American Football Merchandise - China

China

Revenue in the American Football Merchandise market is projected to reach €44.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.14%, resulting in a projected market volume of €63.39m by 2029.
In global comparison, most revenue will be generated in the United States (€6,279.00m in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to €5.88 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 10.6m users by 2029.
User penetration in the American Football Merchandise market will be at 0.5% in 2024.

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Analyst Opinion

The American Football Merchandise Market in China is experiencing minimal growth due to factors like slow adoption of online services and limited market awareness among consumers. Despite this, the overall Sports Market is on the rise, driven by increasing interest in American Football.

Customer preferences: E-commerce has become a major driving force in the American football merchandise market as consumers increasingly prefer to purchase products online. This trend is especially strong among younger generations who value convenience and a wide variety of options. Additionally, there is a growing demand for sustainable and ethically sourced merchandise, as consumers become more environmentally conscious. Social media platforms have also played a significant role in shaping consumer preferences, with many fans seeking exclusive limited-edition merchandise through collaborations with popular influencers and celebrities.

Trends in the market: In both China and the United States, the American Football Merchandise Market within the Sports Market is seeing a rise in online sales. With the increasing popularity of e-commerce, more and more consumers are turning to online platforms to purchase their favorite teams merchandise. This trend is significant as it allows for a wider reach and more convenience for consumers. However, it also presents challenges for traditional brick-and-mortar retailers who may struggle to compete. To stay competitive, industry stakeholders should focus on improving their online presence and developing convenient and efficient e-commerce strategies. This trend is likely to continue in the future, as the demand for online shopping continues to grow in both countries.

Local special circumstances: In China, the American Football Merchandise Market is still relatively small compared to other established Sports markets, such as soccer and basketball. This can be attributed to the fact that American football is a relatively new sport in China, with limited exposure and awareness among the general population. However, with the countrys growing middle class and increasing interest in Western sports, the market is expected to see significant growth in the coming years. On the other hand, in the United States, American football merchandise is a thriving industry and a big part of the countrys sports culture. The popularity of the sport, along with the strong support and fandom of fans, creates a high demand for merchandise, leading to a highly competitive and lucrative market for American football merchandise.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, economic stability, and global trade relations. Countries with a strong economy and high disposable income tend to have a larger market demand for American football merchandise, while countries experiencing economic challenges may see a decline in market growth. Furthermore, fluctuations in exchange rates and trade policies between the United States and other countries can impact the availability and cost of American football merchandise, ultimately affecting market performance. Additionally, the overall global economic outlook and consumer confidence play a significant role in market growth, as consumers are more likely to spend on non-essential items such as sports merchandise when they feel financially secure.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.