Video-on-demand: Netflix users in France

Consumer Insights report

Video-on-demand: Netflix users in France

This report offers the reader a comprehensive overview of Netflix users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Netflix users in France (''brand users'') against French video-on-demand users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Netflix users in France

  • Netflix has a high share of users that are part of Generation Z compared to the total online population
  • There is a fairly even split of male and female Netflix users
  • Just like video-on-demand users in general, Netflix users are relatively likely to have a high income
  • Video-on-demand users in general and Netflix users specifically, live in a similar type of communitiy
  • Being successful is more important to Netflix users than to other video-on-demand users

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