Global gross bookings of Booking Holdings increased by 10 percent in 2024 over the previous year. In 2024, the company's merchant gross bookings accounted for the highest revenue, generating over 104 billion U.S. dollars. That year, agency gross bookings exceeded 61 billion U.S. dollars.
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Industry overview
Company information
Booking.com website
Consumers
Spotlight: Booking Holdings' brand profiles in the U.S.
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