Booking Holdings revenue 2007-2024
Booking Holdings' revenue increased by 11 percent in 2024 over the previous year. In 2024, the company's total revenue, based on merchant, agency, advertising, and other types of earnings, amounted to roughly 23.7 billion U.S. dollars. That year, Booking Holdings' net income reached almost six billion U.S. dollars.
A major player in the online travel market
Booking Holdings is one of the key players in the global online travel industry. In 2025, booking.com, the site of Booking Holdings' flagship brand, was the most visited travel and tourism website worldwide. As the company's earnings reached a peak in 2024, other online travel agencies (OTAs) reported a similar trend. That year, Expedia Group's revenue, one of Booking Holdings' biggest competitors, also reached the highest figure reported by the company to date.
What is Booking Holdings' leading business segment?
Most bookings made through Booking Holdings are for room nights. In 2024, reservations of this type exceeded one billion. Meanwhile, Booking Holdings also offers transportation bookings, with over 80 million rental car days and almost 50 million airline tickets being booked through the company's websites that year.
