Market modeling estimates that BNPL transactions in France would be about 15 percent higher in 2024 than in 2023. This is according to a market model released in the first quarter of 2024, which placed France among one of the average user markets in Europe for buy now, pay later. Klarna launched in France over the course of 2021, alongside other pure players such as Scalapay from Italy or Australia's Afterpay. France also has Oney and Cofidis, which offer BNPL type loans as part of their overall financial services. Downloads of the Klarna app in France grew substantially between 2021 and 2022. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.
Estimated transaction value of buy now, pay later (BNPL) in France in 2023, with forecasts for 2024 and 2029
(in million U.S. dollars)
Characteristic
BNPL transaction value in million U.S. dollars
Share against overall transaction value in Europe
2029
21,881.5
6.2
2024
13,722.5
6.3
2023
11,930.7
6.3
Created with Highcharts 7.2.2Market size in million U.S. dollarsMarket share against 16 other countries in EuropeBNPL transaction value in million U.S. dollarsShare against overall transaction value in Europe202320242029
05,00010,00015,00020,00025,000
6.2%6.225%6.25%6.275%6.3%6.325%
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Estimated transaction value of buy now, pay later (BNPL) in France in 2023, with forecasts for 2024 and 2029
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Figures for France equal a CAGR of 9.8 percent between 2024 and 2029
Supplementary notes
The source researched the following 16 countries within Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom.
The source does not provide information on the original wording used or of its methodology. Thus, the wording chosen for this statistic may differ slightly.
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Statista. (March 12, 2024). Estimated transaction value of buy now, pay later (BNPL) in France in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1372694/bnpl-transaction-value-in-france/
Statista. "Estimated transaction value of buy now, pay later (BNPL) in France in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars)." Chart. March 12, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1372694/bnpl-transaction-value-in-france/
Statista. (2024). Estimated transaction value of buy now, pay later (BNPL) in France in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1372694/bnpl-transaction-value-in-france/
Statista. "Estimated Transaction Value of Buy Now, Pay Later (Bnpl) in France in 2023, with Forecasts for 2024 and 2029 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1372694/bnpl-transaction-value-in-france/
Statista, Estimated transaction value of buy now, pay later (BNPL) in France in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1372694/bnpl-transaction-value-in-france/ (last visited January 21, 2025)
Estimated transaction value of buy now, pay later (BNPL) in France in 2023, with forecasts for 2024 and 2029 (in million U.S. dollars) [Graph], Statista, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1372694/bnpl-transaction-value-in-france/
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