According to a 2022 survey, Amazon Prime members reported being more satisfied overall with the company and its services. Among the aspects highlighted, both Prime and non-Prime members said that Amazon was the best in terms of speed of delivery, mentioned by 56 percent and 29 percent of respondents, respectively.
Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022
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Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022
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The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (August 1, 2022). Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022 [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1274977/prime-vs-non-prime-perception-on-amazon/
Wunderman Thompson Commerce. "Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022." Chart. August 1, 2022. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1274977/prime-vs-non-prime-perception-on-amazon/
Wunderman Thompson Commerce. (2022). Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1274977/prime-vs-non-prime-perception-on-amazon/
Wunderman Thompson Commerce. "Prime and Non-prime Members' Perception of Amazon and Selected Services Worldwide in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1274977/prime-vs-non-prime-perception-on-amazon/
Wunderman Thompson Commerce, Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022 Statista, https://www.statista.com/statistics/1274977/prime-vs-non-prime-perception-on-amazon/ (last visited March 14, 2025)
Prime and non-Prime members' perception of Amazon and selected services worldwide in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1274977/prime-vs-non-prime-perception-on-amazon/
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