Number of Netflix, Amazon Prime, NowTV, Disney+ titles in the UK 2024, by type
Published by
Among the leading video-on-demand providers, Amazon Prime has the highest number of titles on offer in the United Kingdom (UK) as of December 2024. In total, it offered over 20,000 titles, compared to Netflix’s 8,086. However, Netflix is the service with the most TV shows on offer, while movies is where Amazon Prime stands out with over 17,400 titles compared to Netflix’s 5,214 films.
Netflix dominates the video-on-demand market
Despite Amazon Prime’s large media library, Netflix has remained the better performing video-on-demand service in the United Kingdom. As of the fourth quarter of 2024, the platform had around 17.1 million subscribers, while Amazon Prime had 13.3 million. Having emerged in 1997 as the world’s first entertainment streaming service, Netflix has managed to stay ahead of its competitors. Today, its strength lies in its original series content, many of which have gathered worldwide acclaim. Indeed, the platform regularly dominates the ranking of popular streaming shows in the UK.
Pricing and quality strategies
Despite the vast content libraries, streaming services face significant challenges, and content alone may not guarantee retention. A 2024 survey revealed that rising prices was the primary reason for over 15 percent of UK consumers to cancel streaming subscriptions. In fact, as competition intensifies, providers are adjusting their strategies, with plans to not only reduce content spending but also to grow their subscription fees. As the market matures, streaming platforms are likely to focus more on targeted, high-quality content rather than sheer amount to maintain their competitive edge and subscriber base.
