Définition Test market

A test market is a city that, due to its socio-demographic structure, mirrors the behaviors or attitudes of a whole population in a survey.

These kinds of locations are interesting, because, in a relatively small space, they allow us to study cause and effect relationships and to transfer this knowledge to the whole population. Test markets are therefore frequently used in consumer research – new products usually appear here first on the shelves of supermarkets, in order to test their popularity. Albany, NY is such a test market, as is Peoria, IL. 

Les définitions de notre encyclopédie sont des explications simplifiées de termes. Notre but est de rendre ces définitions compréhensibles pour un large public. Par conséquent, il est possible que certaines d’entre elles ne soient pas entièrement à la hauteur des standards scientifiques.

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