Sources of information about products in the UK 2023

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60 percent of UK respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2023, among 4,030 consumers.
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Sources of information about products in the UK as of December 2023

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Number of respondents

4,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

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