UK Amazon vs. Google searches by category 2023

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In January 2023, two-thirds of pet supplies' online searches were carried out on Amazon in the UK. In turn, Google dominated in the fashion category, with 65 percent of online searches. The distribution was more even in the consumer electronics segment, where Amazon made up 49 percent of online searches.

Distribution of online searches on Amazon and Google in the UK in 2023, by category

Characteristic	Amazon	Google
Beauty	55%	45%
Consumer electronics	49%	51%
Fashion	35%	65%
Grocery	43%	57%
Health and personal care	44%	56%
Home and kitchen	59%	41%
Pet supplies	66%	34%

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Release date

April 2023

More information

Region

United Kingdom

Survey time period

January 2023

Special properties

85 million searches

Supplementary notes

The source analyzed 400 keyword searches performed within each retail category (11,200 total keywords) and considered these same search queries across both Amazon and Google.

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