Search engine results: accuracy or bias UK 2022

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In 2022, a majority of search engine users in the United Kingdom (UK), 65 percent, thought that some of the websites would be accurate and some won't be. From 2012 to 2022, the share of respondents who expressed their opinion that the websites listed in the search results would contain accurate and unbiased information fluctuated between 18 and 25 percent. During the most recent survey period, it was revealed that six percent of responding individuals who had ever used search engines reported that they did not think of accuracy or unbiased information and rather used the sites they liked the look of.

Accuracy or bias of search engine results according to users in the United Kingdom (UK) from 2012 to 2022

Characteristic	I think that some websites will be accurate or unbiased and some won't be	I think that if they have been listed by the search engine, these websites will have accurate and unbiased information	I don't really think about whether or not they have accurate or unbiased information, I just use the sites I like the look of	Don't know
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Release date

March 2023

More information

Region

United Kingdom

Survey time period

2012 to 2022

Number of respondents

2894*

Age group

16 years and older

Special properties

adults who ever used search engines

Method of interview

Face-to-face interview, online survey

Supplementary notes

*n (2012) = 1,305; n (2013) = 1,199; n (2014) = 1,516; n (2015) = 1,520; n (2016) = 1,520, n(2017) = 1508, n(2018) = 1.547; n (2019) = 1,260; n (2020) = 1,775; n (2021) = 1,775; n (2022) = 2894

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