U.S. Amazon Prime service subscription reasons 2020

Published by Daniela Coppola, Jul 14, 2023
As of 2020, free one-day shipping was the most popular reason for Amazon Prime members in the United States to subscribe to the service. Amazon Prime video was the second-most popular reason as 57 percent of respondents cited the video content as a reason they subscribed.

Amazon Prime services as reason for subscription according to subscribers in the United States as of 2020

CharacteristicShare of respondents
Free 1-day shipping 89%
Amazon Prime Video 57%
Free same-day shipping 45%
Access to exclusive deals 35%
Other 17%
Amazon Prime Music 14%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents89%89%57%57%45%45%35%35%17%17%14%14%Free 1-day shippingAmazon Prime VideoFree same-day shippingAccess to exclusive dealsOtherAmazon Prime Music
0%20%40%60%80%100%

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Release date

June 2020

Region

United States

Survey time period

June 2020

Number of respondents

1,160 respondents

Special properties

Amazon Prime subscribers

Supplementary notes

Original question: What is the primary reason you subscribe to Amazon Prime?

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