Global in-store product research via mobile 2019, by generation

Published by Statista Research Department, Apr 26, 2022
Worldwide, Generation Z and Millennials were the ones most likely to use their mobile devices to research products online while in-store. During the July 2019 survey, almost three quarters of both groups stated that they did so. Only 57 percent of Gen X survey respondents did the same.

Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation

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Release date

October 2019

Region

Worldwide

Survey time period

June 14 to July 2, 2019

Number of respondents

10,614 respondents

Special properties

shoppers

Method of interview

Online survey

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